2. { Chapter: 9

3.  http://youtu.be/uW8HDrKYisc http://youtu.be/uW8HDrKYisc Overview The story of Despicable Me directed by Pierre Coffin and Chris Renaud follows the villain Gru and his diabolical scheme to steal the moon; however, when he uses a trio of orphan girls to help in his scheme, he finds that the power of their love changes his evil ways.

4.  The main protagonist of the movie  A villain who is past his prime  Wants to steal the moon to redeem himself  Adopts Margo, Edith, and Agnes to unwittingly help with his scheme against Vector Gru  Three orphans from Miss Hattie's Home for Girls  Margo, being the oldest, is the "leader" of the group  Want to be adopted by a loving family  Gru and the girls are wary of each other at first, but win each other over and become a family in the end The Girls

5. The Minions  Gru's followers  Assist Gru in carrying out his villainous plans  Simple-minded, fun- loving and kind  Enjoy music & dancing http://youtu.be/Db04mQ kizds

6. Dr. Nefario  Gru's assistant/friend  Builds weapons and gadgets Vector Gru's younger rival A fellow villain Stole the Pyramid of Giza Mr. Perkins  President of the Bank of Evil  Gru wants to borrow money from him  Vector's father

7. Gru’s ultimate goal is to be the #1 villain and master of evil

9. Differentiation- Differentiation- Involves highlighting the unique or special qualities of a company's product or service http://youtu.be/H22lMqugd58 This movie illustrates two completely different types of leaders; Gru, being the traditional, old-fashioned supervillian and Vector, the hip, modern villian and allows us to differentiate between the two

10. Competitor Analysis- Competitor Analysis- Important in identifying whether a similar product or service is offered by other companies in nearby or remote locations or if any past attempts to offer the product or service have failed. Gru sizes up his competition by comparing himself to the newest guy offering the same type of evil

11. Strategic Thinking- Strategic Thinking- Collecting relevant environmental data and making conscious choices about organizational values, niche, and direction. http://youtu.be/t47pACgo_XY Gru thinks he is thinking strategically when trying to invade Vector’s home but falls a bit short!

12. Superordinate Goals- Superordinate Goals- broad outcomes that everyone in the organization is motivated to achieve Gru motivates the minions and encourages them to follow him in achieving his goal of stealing the moon http://youtu.be/YITu1rwWLyY

13. Leadership Lessons