1. Chapter 3 Learning Objectives
Hofstede’s Model
Implications of Cultural differences for doing business globally
Disney in France

2. Chapter Focus What is culture/ Focus on differences in:
Social structure.
Religion.
Language.
Influence of education.
Discuss cultural change.

3. Chapter 3 What is culture?
The culture has been defined a number of different ways. We will view culture as a system of values and norms that are shared among a group of people and that when taken together constitute a design for living.

4. The Determinants of Culture
Social Structure
Religious and Ethical Systems
Language
Education

5. Hofstede’s Model Power Distance Individualism versus Collectivism
Uncertainty Avoidance
Masculinity versus Femininity

6. Limitations of the Model
Many countries have more than one culture
Cultural bias of the team
Research based on a single industry
Culture constantly changes