1. Annual Viewing Trends Total Canada, English, and French* Adults 18+, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed

2. Annual Viewing Trends Adults 18+ AMA (000), Total TV All Day Mo-Su 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

3. Annual Viewing Trends Adults 18+ AMA (000), Total TV Morning Mo-Su 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

4. Annual Viewing Trends Adults 18+ AMA (000), Total TV Daytime Mo-Su 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

5. Annual Viewing Trends Adults 18+ AMA (000), Total TV Fringe Mo-Su 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

6. Annual Viewing Trends Adults 18+ AMA (000), Total TV News Hour M-Su 6p-7p Source: BBM Canada - broadcast years *French data is measured by Portable People Meter methodology, which captures out-of-home viewing. Total Canada and English capture in-home household viewing with People Meter technology

7. Annual Viewing Trends Adults 18+ AMA (000), Total TV Prime Time M-Su 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

8. Annual Viewing Trends Adults 18+ AMA (000), Total TV Prime Time M-Su 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

9. Annual Viewing Trends Adults 18+ AMA (000), Total TV Late Night Mo-Su11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *04/05 to 07/08 11p-6a

10. Average Weekly Reach Total Canada, English, and French*

11. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV All Day M-Su, 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

12. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Morning M-Su, 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

13. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Daytime M-Su, 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

14. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Fringe M-Su, 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

15. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV News Hour M-Su, 6p-7p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

16. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Prime Time M-Su, 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

17. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Prime Time M-Su, 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

18. Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV Late Night M-Su, 11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

19. Average Hours Viewed Total Canada, English, and French* (Per week, Per Capita)

20. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV All Day M-Su, 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

21. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Morning M-Su, 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

22. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Daytime M-Su, 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

23. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Fringe M-Su, 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

24. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV News Hour M-Su, 6p-7p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

25. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Prime Time M-Su, 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

26. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Prime Time M-Su, 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

27. Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV Late Night M-Su, 11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010