1. Center for Service Innovation (CSI) Tor W. Andreassen

3. Insight-driven service design and innovation Design thinking and activities New services/innovations Customer valueProfit Insight Knowledge Information Data (Customers, markets, trends, technology, partners, relationships, etc.) Insight is a key input to high quality design thinking and activities High quality design thinking and activities is the key to developing new services/ innovations Customer value is the key measure of new services/ innovations success Increased profit is the outcome of new services/innovations with high customer value Higher profit improves the possibility to gather more and better data about customers, markets, trends, etc…. Topic 1: BMI Topic 2: MOST Topic 3: DFS Topic 4: SIE