1. Task Writing an advertisement

2. Skills building 1: listening for statistics and descriptions How to read these statistics: *fractions ( 分数 ): 1/ 5 (one fifth) 2/3 (two thirds) ¾ (three quarters) 2 ½ (two and a half) How to read: 2/5 _________ 4 ¾ ____________________ two fifths four and three quarters

3. How to read these statistics: *decimals ( 小数 ): 0.3 (zero/nought point three) 6.79 (six point seven nine) How to read: 0.9 ____________________ 2.15____________________ *percentages 63% (sixty-three per cent) 45.72% (forty-five point seven two per cent) How to read 27.35%______________________________ zero/nought point nine two point one five twenty-seven point three five per cent

4. When listening, we should care about: An increase an increase of go up by increase/rise by two times as many A decrease a decrease of decrease/ fall by no change remain/stay the same

5. When listening, we should also pay attention to: trend downward/upward trend a steady increase/decrease start off at/end up at rise/fall slowly/sharply/smoothly/ gradually a range: vary between * and */from * to *

6. When listening, don’t forget: an average: average price/number… a limit maximum peaked at fall to lowest level drop to lowest point

7. Listening practice: Page 12 Possible answers: 1 1,200 1,300 2 85% 65% 3 50%-60% 75.5% 4 23.4% 11.5% 24.5% 13.6% 5 9,000 3,000

8. Step 1: completing a bar chart B: Repackaging of the ChocoLoco bar A:

9. Skills building 2: stating opinions and giving supporting reasons How to state opinions? I (don ’ t) think/believe … It seems to me that … In my opinion/To me, … How to give reasons? as/because/since/for … First, … Second,… Then … (Next, … Finally, …)

10. Pair-work 1. Work in pairs and talk about your opinions on ads. 2. Try to use different structures to state opinions and give reasons. 3. You can refer to the dialogue on page 14 as a model.

11. Step 2: talking about advertisements A: Conduct a survey B: Role-play C: Write a report

12. Skills building 3: using different sentence types correctly TypeExampleStructure and main use Positive statements Ads are an important part of our lives. subject+verb give information Negative statements Some ads don’t tell you the complete truth. not/never/ nowhere …

13. TypeExampleStructure and main use QuestionsAre you used to ads? auxiliary + subject ask for information CommandsDon’t do it!give orders Exclam- ations How interesting these ads are! how/what express feelings/opinions

14. Practice: Label the sentence types (page 16) Possible answers: 2 negative statement 3 command 4 positive statement 5 exclamation 6 positive statement 7 exclamation 8 positive statement

15. Step 3: writing an advertisement Finish Part A on page 17. Possible answers: (1) amazed (2) new (3) delicious (4) biggest (5) the best (6) free (7) great (8) bored (9) hottest (10) comfortable

16. Part B Writing Write an ad for your company’s ChocoLoco bar. You may want to mention: 1 taste/look/ingredients 2 comments from consumers 3 what is unique about the product 4 price/discounts 5 benefits 6 where people can buy the product

18. When listening for statistics, you may hear… when listening…=when you listen… It shames me to say it, but I told a lie when ________ at the meeting by my boss. (2004 全国 ) A. questioning B. being questioned C. questioned D. to be questioned

19. —It’s a long time since I saw my sister. —_____ her this weekend? (2007 全国 I) A. Why not visit B. why not to visit C. Why not visiting D. Why don’t visit The flowers his friend gave him will die unless _____ every day. (2007 四川 ) A. watered B. watering C. water D. to water

20. introduce: 提出 ; 采用, 引进 ; 介绍 1) introduce a question for debate 提出一个问题供讨论 2) introduce new techniques 采用新技术 Tobacco was ~d into Europe from America. 烟草是由美洲传入欧洲的。 3) 作自我介绍 introduce oneself 主席把讲演者介绍给听众。 The chairman introduced the speaker to the audience.

21. introduction n. a letter of introduction 介绍信 make introductions 作介绍 introductory: adj. 介绍的 ; 导引的 a few introductory remarks by the chairman 主席的简短介绍词 an introductory chapter 序篇

22. When first ________ to the market, these products enjoyed great success. (2004 全国 ) A. introducing B. introduced C. introduce D. being introduced

23. 1) v. 认为；以为 consider sb. (sth.) +adj./n. consider sb. (sth.) + to be… consider sb. (sth.) + as = think of…as…= look on/upon… as… = take…as…= regard…as… = treat…as… consider that-clause 2) v. 考虑 consider + n./doing sth. consider + 疑问词 + to do sth.

24. 他被认为是做这份工作的最佳人选。 He is considered to be the best person for the job. 我正在考虑出国深造。 I am considering going abroad for further studying. 我认为这是极大的荣幸。 I consider it a great honor.

25. 我们认为这不是司机的过错。 We consider that the driver is not to blame. 我们认为这是真实的。 We consider it (to be ) true. 你有没有考虑过如何处理这个问题 ? Have you considered how to solve this problem?

26. The students ________ Mr. Yang ________ the best one in teaching. A. consider; as B. consider; being C. considers; / D. considering; to be It is generally considered unwise to give a child________ he or she wants. A. however B. whatever C. whichever D. whenever

27. Why don’t you just ____ your own business and leave me alone? (2007 全国Ⅱ ) A. make B. open C. consider D. mind

28. Homework 1 Finish your article. 2 Make good preparation for Project.