1. Lesson 5 - Colour Schemes and Use in Displays
Visual Merchandising
Lesson 5 - Colour Schemes and Use in Displays

2. Topics that we will cover
The purpose of a display
Types of Displays
Exterior
Interior
Creating Displays
Best Practices
Steps in Planning a Display
Evaluating Displays
Colour
The Colour Wheel
Basic Colour Schemes
Colour use in displays

3. Primary Colours 3 Primary colours Red, yellow and blue
All other colors are derived from these 3 hues.

4. Secondary Colours 3 secondary colors green, orange and purple
created by mixing two primary colors

5. Tertiary Colours 6 tertiary colors mix primary and secondary colors
Yellow-orange, red-orange, red-purple, blue- purple, blue-green and yellow-green.

6. Tints, Shades, and Tones White, black and gray = neutral
Tint - colour is made lighter by adding white
Shade – colour made darker by adding black
Tone - colour is made by adding gray.

7. Colour Schemes Warm vs Cool Monochromatic Complementary Analogous
Triadic

8. Warm vs. Cool
The color circle can be divided into warm and cool colors.
Warm colors are vivid and energetic, and tend to advance in space.
Cool colors give an impression of calm, and create a soothing impression.

9. Monochromatic Greek for “1 colour”
Greek for “1 colour”
1 colour + shades or tints of that colour

10. Complementary
Colors that are opposite each other on the color wheel (example: red and green).
High contrast = bad for text
Good to use if you want something to stand out, vibrant, full saturation

11. Analogous
Any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates
Analogous colour schemes are often found in nature and are harmonious and pleasing to the eye.
Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent.
Make sure you have enough contrast when choosing an analogous color scheme.

12. Triadic Colours evenly spaced around the color wheel.
Quite vibrant, even if you use pale or unsaturated versions of your hues.
Colourshould be carefully balanced - let one color dominate and use the two others for accent.

13. Colour in Displays
Merchandise should be arranged from left to right according to colour spectrum.

14. Colour Schemes in Displays
Only use 1 colour scheme in a display.
Don’t overuse any 1 colour.

15. Summary Primary colours – red, yellow, blue
Secondary colours – green, purple, orange
Tertiary colours - Yellow-orange, red-orange, red- purple, blue-purple, blue-green and yellow-green

16. Summary
Warm/cool
Monochromatic
Complementary
Analogous
Triadic

17. Summary Arrange colours from left to right according to colour
Use 1 colour scheme in a display
Don’t over use any 1 colour

18. Project We’re going to do a project!

19. Shoe Box Display project
Choose any window display that you like of the ones we have discussed
Choose at least 3 interior open displays, 1 closed interior display and 1 architectural display
You can have multiple levels if you want.
I will give you today, next week to work on your shoe box display.
Use the rest of class to get organized, do some research on the type of display you want to do.
Shoe Box Display is due on Friday December 18