1. 1 Understanding Color Chapter 9

2. 2 Color & Clothing Why Learn about color: – Chose clothes that make you look your best – Draw attention to or away from certain areas of your body – Emphasize the color of your eyes – Create illusion of height, etc

3. 3 Impact of Color Act as symbols Communicate feelings Some colors indicate coolness Others indicate hot Optical tricks cause colors to vibrate Sends special messages

4. 4 Color as Symbols Traffic light – Green means go – Yellow means caution – Red means stop Symbolize special holidays – Red for Valentine’s Day – Green for St. Patrick’s day – Rust, gold, brown indicate fall or harvest

5. 5 Colors associated with ceremonies and celebrations – First communion dresses – Bridal gowns – Mourners Can represent feelings: – Feeling blue, in the red, in the black

6. 6 Colors & Temperature Red, orange, yellow look like fire Considered warm colors Blue – deep water, clear skies Green – grassy lawns, shade trees Violet – cool evening – They are cool colors

7. 7 Colors Warm Fall colors Make people feel warm on a cold morning Cool Cool colors, summer and spring colors Make people feel cool on hot days

8. 8 Color & Movement Warm colors are more noticeable – Cereal boxes, etc usually red, yellow, orange Construction crews were bright yellow

9. 9 Colors & Mood Blue, green and violets have subduing effect Reds, oranges, yellow express excitement and stimulate action Bright cheerful restaurants Calming colors for bedrooms, etc

10. 10 What is color? Contain pigment… – Substances that absorb some light rays and reflect others

11. 11 Color Wheel Primary colors – Red, blue, yellow – All colors are made from these – Spaced equally on color wheel Secondary Colors – Equal amounts of 2 primary colors – Blue and yellow = green – Blue and red = purple

12. 12 Complementary Colors – Directly opposite on color wheel – Blue and orange are complimentary

13. 13 Color Variations Value – Describes lightness or darkness – Adds white or black Tint = lightened by adding white Shade = darkened by adding black Hue – precise name for a color – Green, blue, red

14. 14 Intensity – Brightness or dullness of the color – Bright colors are deep and vivid – Dull colors = softer, muted or subdued

15. 15 Neutral Colors Black = light rays are absorbed White = light rays are reflected Gray = combination of black and white is also neutral

16. 16 Creating a Color Scheme Color scheme = plan for using a color or a combination of colors To decorate a room or put together an outfit

17. 17 Monochromatic “mono” = one “chromatic” = color One color scheme Can vary contrast a little or a lot

18. 18 Analogous Uses 2 or more colors next to each other on the color wheel Yellow, yellow-orange, orange

19. 19 Complimentary Colors that are directly opposite each other on the color wheel

20. 20 Split-complementary One color used with two colors on each side of its direct complement

21. 21 Triadic 3 colors are equally distant from each other

22. 22 Color Wheel

23. 23 Complementary Colors are colors that differ by 12 (180 degrees). Example: Blue and yellow, green and magenta, red and aqua are complementary pairs of colors. Triadic Colors are colors that differ by 8 and 16 (120 degrees). Example: Red, blue, and green are triadic colors. Aqua, yellow, and magenta are also triadic colors. Adjacent Colors are colors that differ by one or two

24. 24 Selecting Colors for You Best to evaluate colors in natural light Fluorescent light adds blue Some light bulbs are “soft pink” When selecting consider: – Personal coloring – Body shape – height

25. 25 Personal Coloring Color of your skin Hair eyes Skin tones Creamy, honey to olive To determine look at the skin color on the inside of your wrist – Blue or pink indicates cool – Yellow, gold, peach, indicated warm

26. 26 Analyzing Colors Hold up color next to your eyes and face If light complexion does your face look more red, yellow Darker skin – does it enhance or overpower you

27. 27 Body Shape White cube VS Black cube White appears larger because it reflect the light, black absorbs

28. 28 Use warm colors to advance Bright colors draw attention Light colors add size

29. 29 Summary Colors can be used as symbols to communicate messages. Colors can draw or deflect attention by suggesting temperature and movement.

30. 30 The 3 primary colors – red, yellow, and blue- are used to make all others, including secondary and intermediate colors. Adding black or white creates variations of colors on the color wheel.

31. 31 Colors can be used in color schemes to create different visual effects. The best colors for you are those that enhance your natural coloring You can use color to help accent or minimize physical features.

32. 32 Activity Warm VS Cool