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2. Strategic Context Industry / EcosystemTrends Strategic Segmentation Strategy Map How do I define the boundaries of the ecosystem? Who are the players? How is value migrating within the ecosystem? What strategic control points can be employed to ensure long term profit? What is the history of key players? Where do they come from and how have they arrived where that are today? What trends are specific to the ecosystem? What are the broader trends? Are there parallels in other ecosystems? How do I create an actional frame/lens for the opportunity? What segments are the most attractive? Where will we be allowed to extract profit? What are all the potential business games within the ecosystem? What straetgies are available within each one of those business games? What strategies are available to me?

3. © Starcher Group LLC For the sole use of client Business Model Process Strategic Context Customer Value Gaps Business Models Strategies Operating Plan How do I develop context around the opportunity? Where is there a gap in customer experience, where the customer is willing to pay to close the gap? What Business Model will best tap into the value described in the Customer Value Gap? What strategies articulate the implementation options? What tactics operationalize the strategies?

4. © Starcher Group LLC For the sole use of client Business Model Implementation Process Options Long ListOptions Short ListRisk RewardDecision MakingOperating Plan Where are all the options available to implement the business model(s)? How do I distill a large number of options down to a small set of high priority options? What are the risks and rewards of the short list of options? How do I make the final decision? Once the business model implementation option has been selected, operating plans need to be drawn up.

5. © Starcher Group LLC For the sole use of client Customer Value Gap to Implementation Customer Value Gaps Business Model Brainstorm Business Model Elements Business Models Implementation strategy Elements Strategy Options Implementation Options