1. Product Analysis Tesco Cordless Jug Kettle
Name

2. Above the Line – Core Features
Materials

3. Above the Line – Core Features
Function

4. Above the Line – Core Features
User Interface

5. Above the Line – Core Features
Aesthetics

6. Above the Line – Core Features
Performance

7. Above the Line – Core Features
Ergonomics

8. Above the Line – Ancillary Features
Build Quality

9. Above the Line – Ancillary Features
Economics

10. Above the Line – Ancillary Features
Reliability

11. Above the Line – Ancillary Features
Safety

12. Above the Line – Ancillary Features
Similar Products

13. Above the Line – Ancillary Features
Maintenance

14. Above the Line – Ancillary Features
Finish

15. Above the Line – Ancillary Features
Packaging

16. Below the Line – Core Features
Technology

17. Below the Line – Core Features
Materials

18. Below the Line – Core Features
Manufacturing Processes

19. Below the Line – Core Features
Assembly

20. Below the Line – Core Features
Components

21. Below the Line – Core Features
Function

22. Below the Line – Ancillary Features
Economics

23. Below the Line – Ancillary Features
Quality Control

24. Below the Line – Ancillary Features
Quality Assurance

25. Below the Line – Ancillary Features
Reliability

26. Below the Line – Ancillary Features
Construction

27. Below the Line – Ancillary Features
Sustainability