1. You Say You Want A Revolution: Mobile Learning @ Home Depot
Brandon Carson
Director of Learning

2. 40% of online sales are picked up in a store
Home Depot:
$84 billion in revenue
40% of online sales are picked up in a store
23% of our growth will come from dotcom
90% of online returns are completed in a store
47% of shoppers say they have a better experience when associates use technology to assist them
73% of shoppers research items online before visiting a physical store to buy
90% of consumers are more likely to buy when helped by a knowledgeable associate
93% of the $3.2 trillion in annual retail industry revenue comes from physical stores

3. 11 mos
5 gens
400K
75%

4. Digital Disruption

7. Build a scalable mobile learning platform to provide
1st Phase: Go Mobile
Build a scalable mobile learning platform to provide
in-context performance support, including on-demand learning for skills enhancement

8. PocketGuide Mobile Learning App
Overview
In-aisle learning resource designed for HD devices or personal mobile devices
Provides relevant and timely category-level information
Guides associates in:
Finding products
Assisting customers in choosing the right product
Ensuring customers can complete their project
Our Pilot
Conducted in 33 stores in Atlanta, Dallas and Chicago
Make available to new associates, test for utilization, gather feedback, observe

9. What We Learned

10. You Say You Want A Revolution: Mobile Learning @ Home Depot
Brandon Carson
Director of Learning