1. How to be Found Online PRESENTED BY JILLIAN BLACKBURN

2. Search Engine Optimization  Improve your search engine rankings.  SEO is a strategy, not a one time fix.  71% of searches result in a page 1 Google organic click, with page 2 getting only 5% of the clicks.* * According to Marketing Land

3. On and Off Site SEO  On site optimization is what you to do on your website. Off site optimization is what you do on other websites to benefit your website.  Think of SEO like a puzzle.

5. SEO History  1993-1997: Search engines are born.  2003: Google tries to make searches more relevant. Penalties for black hat tactics.  2010: SEO as we know it today.

6. Optimizing Website Content  Content on your website is one of the biggest contributors to search rankings.  Single message on each page.

7. Optimizing Website Content: Content is King  What are people searching when they’re looking for your website?  Identify keywords  Use keywords in page titles and body paragraphs.

8. Optimizing Website Content  Good example: “tv shop Wichita”  Putting that phrase throughout your website will help you show up for that search.  Bad example: “locally owned TV shop since 1950.”  Although being locally owned is important to your business, it’s not important when it comes to SEO, so keep things like this further down in your page content.

9. Identifying Keywords  Think about the main things your business is known for.  Example: Electronics store: TVs, computers, car stereos  Use synonyms and key phrases  Example: electronics store Wichita, televisions, laptops, car radio store Kansas

10. Identifying Keywords  Let’s practice!

11. Optimizing Website Content  High quality content is important.  Aim for 350 words per page.  Don’t keyword stuff.  Avoid bulleted lists.

12. Optimizing Website Content  Original content.  Resist “repurposed” content from other sources.  If you want to highlight a news story about your business, pull a quote from the story and then link to the actual article.

13. Keep Your Content Fresh  You want users to keep coming back.  Add new content regularly.  Blog

14. Off-Page SEO  Off-page SEO is anything outside of your website.  Three big items: Social media, links and directory listings.  Facebook & YouTube  High quality, relevant links.  Directory listings.  Listing report: getlisted.org.

15. Off-Page SEO: Facebook  Facebook is huge.  Utilize your About section.  Interact with your followers.

16. Industry Leaders  How does their SEO stand up to their competitors?

17. Website SEO: Misses  Home Depot: bottom of page 3 on Google for “hardware store”  What little text they have on the home page doesn’t really explain what they do.  Ace Hardware, Menard’s and Lowe’s are all on page 1.  “Hardware” is hidden two layers down in their menu.

18. Website SEO: Misses  Best Buy: Shows up in the middle of page 2 for “television store.”  Notice they use “TVs” throughout their site instead of “televisions.”

19. Website SEO: Hits  Longhorn Steakhouse comes up on the first page for “steak house.”  “Steak” is used multiple times on their home page.  What could they do rank even higher? (They’re not the #1 result.)

20. Mobile Responsive Websites  Google’s algorithm change.  If your website isn’t mobile responsive, you’re missing out on potential customers, period. Check your mobile-friendly status at: www.google.com/webmasters/tools/mobile-friendly/

21. SEO Specialists  Beware of too good to be true offers.  First page promises.  Google AdWords  Keywords  Black Hat SEO

22. Take Aways  Identify keywords and optimize your website content.  Make sure you’re getting the most out of Facebook.  Check that your directory listings have accurate info.  Make sure your website is mobile responsive.

23. Questions ?