1. Local SEO Industry Survey 2015 Type of Respondents: Web designers / Agencies

2. = 16% of all survey respondents

3. Q1. How many people in your company are ‘SEO’s?

4. Q1. Key Findings: The average no. of SEOs employed is 4 The median number is 2-5 96% employ 1-10 SEOs 4% employ 11+ SEOs

5. Q2. What was your company revenue in the last 12 months?

6. Q2. Key Findings: The average Web Designer / Agency revenue is $258,466 The median revenue is $75,000-$100,000 59% of Web Designers / Agencies reported revenues of under $150,000 38% reported revenues of more than $250,000

7. Q3. How many clients do you personal handle?

8. Q3. Key Findings: SEOs look after 15 clients on average (vs 10 in 2014) The median number is 2-5 47% of SEOs look after 11+ clients (vs 32% in 2014) 22% of SEOs look after 31+ clients (vs 15% in 2014) 20% were new to Local SEO in 2014

9. Q4. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)

10. Q4. Key Findings: The average pre-tax annual earnings for a Web Designer / Agency SEO are $56,500 The median figure is $30,000-$45,000 24% are earning less than $30,000 69% are earning less than $60,000 7% are earning more than $100,000 per annum

11. Q5. Which channels are most effective for attracting new customers to your company?

12. Q5. Key Findings: Word of mouth is the most effective channel for attracting new customers SEO is the second most effective channel Local ‘Meet-ups’ & Local Business Groups are also rated highly

13. Q6. How many new leads do you proactively contact each month? (via outbound emails & calls)

14. Q6. Key Findings: Web Designers / Agencies contact 7 new leads per month on average The median figure is 2-5 28% contact zero new leads per month (vs 25% in 2014) 50% contact 2-10 new leads per month (vs 45% in 2014)

15. Q7. What is your success rate at converting leads to customers?

16. Q7. Key Findings: Median success rate for converting new leads is 50% 29% have a less than 20% success rate at converting new leads (vs 33% in 2014) 37% have more than 70% success rate at converting new leads (vs 29% in 2014)

17. Q8. Do you serve a particular vertical industry or do your clients come from many different industries?

18. Q8. Key Findings: 64% serve lots of different industries (vs 69% in 2014) 23% serve 2-3 vertical industries (vs 19% in 2014) 14% serve 1 vertical industry (vs 12% in 2014)

19. Q9. What does an average customer pay you each month?

20. Q9. Key Findings: The average customer pays $1,113 per month The median income per customer is $500-$1,000 71% receive less than $1,000 per month from clients (vs 74% in 2014) 30% receive more than $1,000 per month from clients (vs 26% in 2014)

21. Q10. Do you expect to grow your business in the next 12 months?

22. Q10. Key Findings: 90% definitely expect to grow their business in the next 12 months (vs 90% in 2014) 11% ‘maybe’ expect to grow their business in the next 12 months (vs 9% in 2014)

23. Q11. Are you planning to recruit more staff in the next 12 months?

24. Q11. Key Findings: 73% expect to recruit more staff in the next 12 months (vs 65% in 2014) 27% are doubtful or have no plans to recruit more staff in 2016 (vs 35% in 2014)

25. Q12. Which of these phrases best describes your hopes & expectations for the next 12 months?

26. Q12. Key Findings: 28% say it’s going to be a great year (vs 46% in 2014) 46% say it’s going to be a good year but hard work (vs 39% in 2014) 27% are unsure about the outlook for the next 12 months (vs 14% in 2014)

27. Q13. What SEO/online marketing services do you offer?

28. Q13. Key Findings: Website Design / Dev, GMB optimization, Onsite SEO & Citation Build / clean-up are the most popular services offered by Web Designers / Agencies Video marketing, Google penalty recovery & Affiliate marketing are the services offered least by Web Designers / Agencies

29. Q14. Which service is most in demand from your customers?

30. Q14. Key Findings: Website Design / Dev, On-site SEO & Content creation / optimization are the services in most demand Video marketing, Google penalty recovery & Affiliate marketing are the services offered least & with little demand Services with biggest increase in demand are Content creation / optimization & PPC

31. Q15. How much of your work do you outsource to 3rd parties & white-label SEOs?

32. Q15. Key Findings: 60% outsource less than 10% of their workload to 3rd parties (vs 57% in 2014) 19% outsource more than 25% of their work (vs 21% in 2014) 9% outsource more than 50% of their workload (vs 12% in 2014)

33. Q16. Do you believe that Social Media is an effective marketing channel for local businesses?

34. Q16. Key Findings: 49% believe that social media is very powerful for local businesses (vs 56% in 2014) 40% believe that social media works for some local businesses (vs 36% in 2014) 12% are unsure, or believe social media is over-hyped / doesn’t work (vs 8% in 2014)

35. Q17. Which of the following SEO & Business tasks do you tackle in a typical week?

36. Q17. Key Findings: Onsite optimization, Reporting / Analytics & Client Management are the most tackled tasks per week Content outreach, Self-marketing & Review generation are the tasks which are often neglected

37. Q18. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?

38. Q18. Key Findings: Citation build / clean-up, Link building & Content writing / optimization are considered the most time- consuming & tedious tasks

39. Q19. Which of the following SEO & Business tasks do you wish you could do more of?

40. Q19. Key Findings: New business development, Content writing / optimization & SEO audit & analysis are the top tasks that Web Designers / Agencies wish they could do more of

41. View full survey at: bit.ly/localseosurv ey

42. Thank you