1. Establishing your library as the center of campus: Cultivating partnerships to foster engagement and market research-focused programs Tiffany Davis, Jen Park, Derek Sanderson Mount Saint Mary College Joan M. Serpico Rider University VALE / NJ ACRL / NJLA CUS Seventeenth Annual Users' Conference Friday, January 15, 2016

2. iROCs at Mount Saint Mary College Tiffany Davis Instruction Services Librarian Jen Park Access Services & Outreach Librarian Derek Sanderson Instruction Services Librarian

3. What is an iROC? Research focused program Collaboration between Library and Division of Natural Sciences Presenters include faculty, students and community members Held twice monthly Last iROC of each semester is a student poster presentation session iROC: Investigating Research on Campus

4. IROCTOPICSIROCTOPICS

5. How the iROCs Came to Be

6. Division of Natural Sciences created the program Library Director took initiative and asked to be involved Be diligent in pursuing opportunities It took a couple of communications, but the library has now been the home of the iROC for nearly 10 years

7. What the iROCs First Looked Like Developed by Natural Sciences for undergrads to showcase faculty/student research Barbara Petruzzelli, Library Director, heard about this and wanted to co- sponsor Research-focused Assists faculty in presentations Library staff able to give attention to details

8. Problems & Solutions Unfamiliarity with iROCs Faculty meetings Marketing plan Faculty r esearch was not emphasized on campus Research became integral with the positions Current perception of iROCs Now very prestigious Buy-in from VPAA Cookies and drinks

9. Changes Made Space New library Event space Library gained control Allowed students to study without being mixed in with special event Time Lunchtime iROCs added due to new space Café in new event space New day and time added (Monday at 12p) after polling faculty and looking at Registrar’s schedules

10. Gaining Attendance & Inter est Faculty Supporting one another/Encouraging students Able to add presentations to faculty data forms Allows them to showcase classes Students Get credit for class Fulfill First Year Experience credit requirements Greater understanding of faculty research

11. What the iROCs Look Like Now

12. Marketing Physical Posters Specific layout and colors used for each iROC Hung up 10 days before Day-of signage Digital E-mail Portal Digital Signage In the library & campus- wide Website & Social Media

13. Poster E-mail

14. Facebook Post Website & Digital Signage

15. Looking Ahead

16. Cultivating partnerships to foster engagement - the first 4 months Joan M. Serpico Instruction and Outreach Librarian Moore Library – Rider University

17. Ask yourself: What is my desired outcome? Who can help me with that?

18. Information Channel to Reach Students Partnership: University Communications and Marketing Result: Article in Rider Report Discoveries: Avenue for future articles Distributor of slides for TV monitors

19. Graphic Design Talent for Library Promotion Partnership: Journalism and Marketing Department Result: Hired a graphic artist student intern

20. Text-a-Librarian Promotion Partnership: University Communications and Marketing Graphic Artist Intern Results: Posters, slides and article promoting the service

21. Build Awareness of Study Bikes Partnership: Rider Women’s Basketball Team Results: Picture and poster Future Results: Promotion including article and slide

22. De-stress Event for Exam Week Partnership: Counseling Services Result: Therapy Dog event

23. Therapy Dog Event - Promotion Partnership: Bronc Radio Station Result: Live distant broadcast

24. Future Desired Outcomes and Partners Future de-stress events, Wellness Room - Counseling Services Library included at student orientations - Student Affairs Student library card sign-up – Lawrence Public Library

25. Questions? Tiffany Davis Instruction Services Librarian Mount Saint Mary College tiffany.davis@msmc.edu 845.569.3551 Jen Park Access Services and Outreach Librarian Mount Saint Mary College jen.park@msmc.edu 845.569.3546 Joan. M. Serpico Instruction and Outreach Librarian Moore Library -- Rider University Libraries jserpico@rider.edu 609.895.5727 Derek Sanderson Instruction Services Librarian Mount Saint Mary College derek.sanderson@msmc.edu 845.569.3240