1. 2007 IGRA President Report Top 3 Priorities for 2008 Top 3 Priorities for 2008

2. 2007 IGRA President Report Top 3 Priorities for 2008 Focus on IGRA Finals Rodeo Focus on IGRA Finals Rodeo Diversification of Revenue Diversification of Revenue Strategic Re-Alignment of Events Strategic Re-Alignment of Events

3. President Report Top 3 Priorities for 2008 Priority 1: Focus on IGRA Finals Rodeo Priority 1: Focus on IGRA Finals Rodeo Lot’s of good discussion and lots of misunderstanding Denver 2008 Albuquerque 2009 Long term philosophy, ongoing re-evaluation Business decisions will guide the way forward

4. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 1: IGRA Finals Rodeo Where were we and where are we now? The Past: IGRA Finals decision made based on a 15 minute”fun” presentation IGRA Finals decision made based on a 15 minute”fun” presentation No Analysis No Oversight No Organizational Learning No Fiscal Accountability No Long Term Planning No Operational Accountability

5. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 1: IGRA Finals Rodeo Priority 1: IGRA Finals Rodeo Where are we now? IGRA Finals decision made by BOD based on a business case to include: IGRA Finals decision made by BOD based on a business case to include: Analysis Analysis Oversight Oversight Organizational Learning Organizational Learning Fiscal Accountability Fiscal Accountability Long Term Planning Long Term Planning Operational Accountability Operational Accountability

6. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 2: Diversification of Revenue Priority 2: Diversification of Revenue The Past: Primary Revenues from 2 sources: Beer Sponsor and Rodeo and Royalty Funds

7. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 2: Diversification of Revenue Priority 2: Diversification of Revenue The Future: Requests out to multiple sponsors, including beer sponsors Trustees taking increased responsibility IGRA Travel Store…percentage of commissions IGRA Merchandise Restructure IGRA on TV and Pod Casts IGRA Finals Merchandise Sales Local and National Sponsorships Year Long Recognition

8. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic re-alignment of Events Priority 3: Strategic re-alignment of Events We need to look at ourselves, unemotionally and realize that from our spectators and public perspective, our 25 year old “show” is tired and in desperate need of a make-over. We need to look at ourselves, unemotionally and realize that from our spectators and public perspective, our 25 year old “show” is tired and in desperate need of a make-over.

9. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic Realignment of Events Priority 3: Strategic Realignment of Events Who wants to see what: Who wants to see what: At the Rodeo: Family and Friends come to see contestants At the Rodeo: Family and Friends come to see contestants At the Rodeo: Some come to see the competition At the Rodeo: Some come to see the competition At the Rodeo: Some come as first timers/curiosity seekers At the Rodeo: Some come as first timers/curiosity seekers At the Rodeo: Most come to see cute men and women, connect and drink some beer maybe dance a bit (but not much) At the Rodeo: Most come to see cute men and women, connect and drink some beer maybe dance a bit (but not much) Few come to see Grand Entry…still not so Grand Few come to see Grand Entry…still not so Grand

10. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic Realignment of Events Priority 3: Strategic Realignment of Events IGRA members care about and are invested in the Royalty Competition, the public not so much….. IGRA members care about and are invested in the Royalty Competition, the public not so much….. Having our Royalty Competition on the same weekend as our Finals Rodeo, when we NEED the public to respond weekend is a mis-match of “ customer and content” and a critical missed opportunity Having our Royalty Competition on the same weekend as our Finals Rodeo, when we NEED the public to respond weekend is a mis-match of “ customer and content” and a critical missed opportunity

11. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic Realignment of Events Priority 3: Strategic Realignment of Events The Public may be interested in our Dance Competition The Public may be interested in our Dance Competition Many IGRA members are interested in our Dance Competition Many IGRA members are interested in our Dance Competition Dance has struggled over the last several years to attract contestants and interest from the public Dance has struggled over the last several years to attract contestants and interest from the public Having our Dance Competition on the same weekend as our Convention weekend weekend is at worst a mis-match of customer and content and at best a missed opportunity. Having our Dance Competition on the same weekend as our Convention weekend weekend is at worst a mis-match of customer and content and at best a missed opportunity. Dance could be educational, instructional and competitive and could be a draw at IGRA University Dance could be educational, instructional and competitive and could be a draw at IGRA University

12. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic Realignment of Events Priority 3: Strategic Realignment of Events My strategic recommendation is to re-align : My strategic recommendation is to re-align : Rodeo and Party, Party, Party ( Boy, Girl, Boy-Girl, RV, BBQ Evening, Music Bears meets Cowboys, ) Rodeo and Party, Party, Party ( Boy, Girl, Boy-Girl, RV, BBQ Evening, Music Bears meets Cowboys, ) Convention and Royalty Competition Convention and Royalty Competition IGRA U and Dance Competition IGRA U and Dance Competition

13. 2007 IGRA President Report Top 3 Priorities for 2008 Priority 3: Strategic Realignment of Events Priority 3: Strategic Realignment of Events Other things we can do…… Other things we can do…… We need to partner with other community shows and events to provide a broader experience (pride, leather, expos ) We need to partner with other community shows and events to provide a broader experience (pride, leather, expos ) Continue to strive for operational efficiencies in Rodeo; Downtimes in the shows are reputation killers and ours is not good. Continue to strive for operational efficiencies in Rodeo; Downtimes in the shows are reputation killers and ours is not good.

14. 2007 IGRA President Report Other Challenges Ahead: Other Challenges Ahead: Rodeo Congestion Rodeo Congestion Rodeo Operational Inefficiency Rodeo Operational Inefficiency

15. 2007 IGRA President Report 2007 has been a year of accomplishment 2007 has been a year of accomplishment Time for everyone who care deeply about IGRA to support IGRA Finals 2008 in Denver and the transition in 2009 and beyond Time for everyone who care deeply about IGRA to support IGRA Finals 2008 in Denver and the transition in 2009 and beyond