1. Cadillac By Jeff Tomastik & Court Bateman

2. Theme of New Campaign Our 'Break Through' campaign focused primarily on an all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles Past Cadillac ads, both print and broadcast, in recent years have been product driven New ads will show real people in identifiable situations and atmospheres

3. Theme of New Campaign Cadillac hopes to add distinctive perception to their vehicles The campaign will begin with single page ads that use identifiable, iconic architectural designs, buildings and bridges in black and white with the Cadillac logo in color Communicates to consumers that Cadillac embodies the best of America, embraces the brand’s rich heritage, yet is forward looking and modern.

4. Cadillac from Modernista Additionally, the research five different consumer groups were identified as the targets for the new advertising. The groups are: Loyalists – those who already own Cadillac’s Boomers – the group turning 60 who really don’t like Cadillac Alphas’ – tech types who search for informationHot Moms – not your prototypical soccer momMove Ups -- young adults without preconceived ideas

5. TV Commercials Kate Walsh Ad http://www.youtube.com/watch?v=jkEw1rsBUakhttp://www.youtube.com/watch?v=jkEw1rsBUak“CUPHOLDERS” http://www.youtube.com/watch?v=BDGg-ZqV4xMhttp://www.youtube.com/watch?v=BDGg-ZqV4xMCTS Hammer http://www.youtube.com/watch?v=XIredVXj25ghttp://www.youtube.com/watch?v=XIredVXj25g

6. Sources -The Auto Channel http://www.theautochannel.com/news/2006/08/01/0167 10.html -You Tube -Cadillac Home Page http://www.cadillac.com