1. February 10, 2016 UNAIDS UNAIDS Technical Consultation on Social Change Communication: Introduction and Objectives Barbara O. de Zalduondo Associate Director, Evidence, Monitoring and Policy Department UNAIDS

2. February 10, 2016 UNAIDS Meeting Objectives Develop an understanding of the scope of social change communication in relation to other health communication approaches Examine the role of social change communication in HIV prevention, with a specific focus on tackling the drivers of the epidemic Exploring how social change communication can be taken to scale, and shown to have measurable success in reducing the number of new HIV infections. Recommend guidance and technical support on social change communication for national AIDS programmes.

3. February 10, 2016 UNAIDS Context of this consultation Wide recognition of the need to intensify prevention 6 new infections for each person newly receiving ARVs Universal Access target setting – linked to resource mobilization Commitment to “Three Ones” principles Focus on harmonization and alignment at country level Accountability frameworks – “one national M&E plan” Over 20 years of collective experience Models have been developed and field tested We are working in the generational time frame of social change

4. February 10, 2016 UNAIDS UNAIDS Memory Lane – some relevant milestones 1.1999 UNAIDS Communications Framework for HIV/AIDS 2.July 2000 UNAIDS meeting, HIV/AIDS and Communication for Behaviour and Social Change........ (technical support, technical updates, best practices, etc.) 3.June 2005 UNAIDS Intensifying HIV Prevention Policy Position Paper 4.2005-2007 Extensive national and regional consultations and activities, especially in East and Southern Africa 5.September 2006, UNAIDS Expert Consultation on Behaviour Change in Prevention of Sexual Transmission of HIV 6.March 2007, UNAIDS Practical Guidelines for Intensifying HIV Prevention 7.April 2007, UNAIDS Prevention Reference Group meeting calls for Standardized definitions and Quality standards for behavioural prevention You are here 1 5 4 3 2 1 7 6

5. February 10, 2016 UNAIDS Specific scope and focus of this consultation Will emphasize Sharing and pooling experience and expertise from different traditions Clarifying what is new or different when we focus communication on social change Clarify political, technical, and/or operational ingredients to permit  Doing more  Doing better Will avoid Reinventing the wheel (or frameworks, or manuals) Getting bogged down on expert issues that don’t concern policy makers

6. February 10, 2016 UNAIDS Will feed into Regional and country level activities to promote use of the UNAIDS Practical Guidelines for Intensifying HIV Prevention UNAIDS Prevention Reference Group process to build consensus on the definitions, critical elements, and quality standards for key behavioural prevention activities Caveats We are but few... Not asking you to represent whole countries, regions, constituencies, or communities of practice Time is short – please help us use it to maximum effect  Please give your ideas to any member of the Content Team and we will try to respond  Michael Bartos, Barbara de Zalduondo, Bunmi Makinwa, Kevin O’Reilly, Jyothi Raja, Thomas Scalway, Andy Seale, Jason Sigurdson,

7. Meeting Logistics and Housekeeping Janet Khaoya Emma Fowlds

8. Thank You!