2. CHALLENGING INTERVIEW

3. IT’S AS EASY AS... 123123 ABCABC

4. KEY MESSAGES So, remember our little obsession with the Scout Brand? Before any interview – print, radio, TV – prepare the three top points on your story! 123123

5. THAT’S THE 123, NOW THE ABC ACKNOWLEDGE – BRIDGE – CONTROL Do Scouts still tie knots? A – Honestly answer the question (“yes we still tie knots”) B – Quickly move on (“but modern Scouting is so more than that”) C – Fun & Friendship, Challenge & Adventure, Positive Impact (“key message”)

6. PRACTICE TIME Set up your chairs into a wagon wheel shape (minus the marshmallow and jam!) We’re going to shout out a challenging question for you to ask each other – ready? Okay, now let’s feedback your awesome ABC responses to the rest of the group... Everyone swap seats (hope you didn’t trump on them!)

7. ANY QUESTIONS?