1. The Information School of the University of Washington Technology Acceptance and Personal Innovativeness Unsworth INFO 310 Monday, April 05, 2004

2. The Information School of the University of Washington Today’s Outline Technology acceptance and personal innovativeness activity Activity results and discussion Break!!! Review and discussion of Bruce, Ch. 2 and Argarwal & Prasad (1998) Response questions Explanations for Exercise 1 – My Information Need

3. The Information School of the University of Washington Technology acceptance and personal innovativeness activity list examples of significant technological developments break into 6 groups and examine one of the developments addressed in class list some economic, social and individual effects that this development may have had try to identify the early and late adopters and how the innovation was introduced and marketed?

4. The Information School of the University of Washington Technology and People (Bruce, 2003, Ch. 2) A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology. (Agarwal and Prasad, 1998)

5. The Information School of the University of Washington Aspects of technology acceptance behavior acceptance and adoption of technologies by individuals rejection of technologies personal innovativeness –early adopters –late adopters Theory of the Diffusion of Innovations Theory of Planned Behavior Technology Acceptance Model

6. The Information School of the University of Washington Early Adopters opinion leaders and change agents personal innovativeness –global innovativeness “a characteristic that all individuals possess to some degree” “the level of willingness to change” –domain specific innovativeness have greater mass-media exposure place less reliance on the subjective evaluation of information by members of their social system cope with higher levels of uncertainty and take risks require fewer positive perceptions of an information technology for adoption (Bruce, p. 23).

7. The Information School of the University of Washington Late Adopters not pejorative individuals may be more cautious for any number of reasons they may have had negative experiences in the past they may be in socio-economic situations that prohibit early adoption

8. The Information School of the University of Washington Theory of the Diffusion of Innovations relative advantage compatibility complexity observability trialability image voluntariness of use

9. The Information School of the University of Washington Theory of Planned Behavior (Bruce, 2002 p. 20) Source: Ajzen (1991), p. 182.

10. The Information School of the University of Washington Technology Acceptance Model (Bruce, 2002 p. 22)

11. The Information School of the University of Washington Technology Acceptance and Personal Innovativeness and the User-Centered Paradigm early adopters can be identified and serve as change agents they can be targeted specifically for marketing programs early adopters are more likely to accept new technology without relying on traditional communication sources, eg. friends, newspapers, and product reviews

12. The Information School of the University of Washington My Information Need Bring two (2) copies of the exercise to class on Thursday, April 8, 2004