2.  There are four types of mass media that impact voters  Television – has sound bites (30-45 second small reports)  Newspapers  Radio  Magazines

3.  What is your preferred source of information?  What is your parents preferred source of information?

4.  Media chooses what they report on, determines the issues the public see  Focus attention on certain issues  Tell people what to think about  Has a dramatic impact on what people perceive as news  Political leaders monitor news making sure they are up to date

5.  Decline in importance of political parties  Candidates can appeal to public directly  Voters make their impressions form the image in the media  Voters here “sound bites” that catch their attention

6.  Newspapers and magazines offer the most in-depth coverage  They offer more non-political information  People would rather watch or listen to entertainment than political affairs  People are selective in what they watch or listen to

7.  Technique of persuasion aimed at influencing individual or group behaviors  Name calling- saying something negative about your opponent  Card stacking- only one side of the story  Glittering Generalities- message sounds great, makes you want to be a part of something  Bandwagon- everyone is on board, you should be too  Plain Folks Appeal- this is the normal thing to do; just one of the guys