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Published byMelina Martin Modified over 9 years ago
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1 Roger Seabrook VP Finance, Customer Development Unilever
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2 Unilever: Recent developments in the business - ‘One Unilever’ re-organisation - Combination of the country structures (Foods, Ice Cream and Home & Personal Care) into single country structures - Multi-country organisations - Global Categories - Regional Supply Chain - Standardised systems and processes - Simplification of reporting lines and fewer touch points - Major changes in the culture of the company
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4 Unilever: Recent developments in Global Account organisation - Global Account programme has matured - Now covers 7 Global Accounts - Global Account Directors now more senior - Central Information systems in place (Financial and non-Financial) - Actively lead the network of local country Account Managers - Strong focus on Joint Business Planning
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5 Global Account Framework - Build strong relationships - Create Category Value - Improve Availability - Win at point of purchase - Develop capabilities Tailored programme for each specific account, driven from a common framework
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