1. 95% of Americans listen to the radio every week - Adweek report

2. Background/History Founded by Cathy Hughes in 1980 Largest African- American-owned broadcast company in the US Headquartered in Silver Spring, Maryland 53 broadcast stations in 16 urban markets

4. Competitive Landscape Rhythmic Contemporary WKYS-FM 93.9 v WPGC-FM 95.5 Urban Adult Contemporary WMMJ-FM 102.3 v WHUR 96.3 News Talk WOL 1450 v WMAL-AM 630 Gospel WPRS-FM 104.1 & WYCB-AM 1340 v none

5. Goal To encourage Radio One listeners in DC to regularly get their news and entertainment from their respective station’s digital and social media platforms. Opportunity Improve the low engagement rate and following for Radio One’s digital and social media platforms.

6. Key Publics Mid-to-Senior Aged High-Income African American Working Professionals WOL News Talk and Majic stations African American Millennials WKYS and Praise stations Middle-Aged African American Christians Spirit station

7. Key Tactics Website: Google Ad words to improve SEO [Tactic 3] Social Media: WOL News Talk Google Hangout [Tactic 9] E-newsletter: Fix E-newsletter System [Tactic 11 & 13] Mobile App: Uber, Lyft, and Sidecar Contest [Tactic 16]

8. Google Ad words to improve SEO 1 2 3

9. WOL News Talk Google Hangout #BossMoves #BlackTV #Chat With TDJakes #Conscious Wale #DCStatehood

10. Fix E- newsletter System I didn’t receive any e-newsletters from September 26-October 22 Develop Email Schedule Listeners will know when to look out for exclusive stories and updates

11. Uber, Lyft, and Sidecar Contest Download an app to be entered to win 10 free rides!

12. Radio can love Radio One, too