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Applying Innovative Web- based Tools to Enhance Behavior Change Programs Lydia Vandenbergh Penn State University SSCC Conference 2014 Joshua Kaplan American University
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Green Teams Eco-reps Ambassadors Inspiration, incentives Checklists Activities Toolkits Badges, Competitions, Stories, Toronto Dominion Banks 4Hs of Environmental Engagement
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Original checklist expanded into year-long program, 8 checklists completed by designated office/department liaison. “Training the trainer” – but information heavily concentrated on single individual. Used for two academic years by 40 offices and more than 800 individual staff and faculty.
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Progress 134 1,600
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Progress 45 851
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Toronto Dominion Bank
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8 8
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+
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Team work makes the green work
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Advantages Social Norms Dynamic and Customizable Access to information
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Disadvantages New Software Can be Buggy Pricing Models for Large Campuses Vs. Facebook/T witter – is it “cool?” Emphasizes individual actions
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Advocating
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Sustainable Labs
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Questions? Lydia Vandenbergh Penn State University Lydia@psu.edu Sustainability.psu.edu Facebook.com/sustainPSU Twitter.com/sustainPSU Joshua Kaplan American University jfkaplan@american.edu american.edu/sustainability Facebook.com/GreenAU Twitter.com/GreenAU
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