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Published byKelly Collins Modified over 8 years ago
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Katie Cline, Joe Callahan, EunByul Ahn, Brigid McManamon Shah Badshah, & Jessica Schneider
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Who is Coca-Cola? Located in Atlanta, GA In over 200 countries with 55,000 employees 10,400 employees in US One of the top 50 companies for minorities
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History of Coca-Cola History –Founded in 1866 by John Pemberton –Forming a product –Frank Robinson – Coca- Cola –9 glasses per day –1887: 5 cents per glass Today 1.3 billion beverage servings sold everyday
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Board of Directors E. Neville Isdell – Chairman of Board Herbert A. Allen – Pres. & CEO Ronald W. Allen Cathleen P. Black Barry Diller James B. Williams
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Board of Directors Donald R. Keough Donald F. McHenry Sam Nunn James D. Robinson III Peter V. Ueberroth
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Mission and Vision Mission –To refresh the world –To inspire moments of optimism –To create value and make a difference Vision for Sustainable Growth –Profit –People –Portfolio –Partners –Planet
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Values Leadership Passion Integrity Accountability Collaboration Innovation Quality “We are guided by shared values that we will live by as a company and as individuals”
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Type of Corporation Coca-Cola – Parent Company Subsidiary companies – Barq's – A&W – Dasani – HI-C – Minute Maid – SPRITE – Nestea – Powerade
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Responsibility to Customers –Benefit and Refresh everyone it touches –To make and create quality products –Support Physical Activity –Build trust with consumers –Respect customs/cultures of consumers –Promote good nutrition –Want to listen to customers opinions about advertising –Provide healthy products to consumers
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Corporate Citizenship Water –supporting the protection of watersheds in water scarce communities where we operate Health & Wellness –expanding beverage portfolio to meet changing nutritional and lifestyle needs AID/HIV in Africa –making prevention programs and treatment available
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Major Competitors Coca-Cola vs. Pepsi Top soft drink company Owns 4 out of 5 major soda companies
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Stock Symbol: KO Shares Out: 2,367.88 million High: 41.43 Low: 41.08 Fortune 500 –Rank of corporation – 89 –Coca Cola Enterprise is ranked at 120 YTD stock chart: H & L
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Products Wide variety of products all around the world Sells non-alcoholic beverages Many products that are not in this country
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Sales Net Operating Revenue: $23,104 Million Yr end Dec. 31 2005 Net Income: $4,872 Million Sells to more than 200 countries Coca-Cola approx 55% of total gallon sales
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Franchising Only franchises bottling plants Who owns what? –The franchisee owns everything but the syrup –Co-shares advertising expense
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“In the News” This December a new slogan was unveiled Olympic Games Sponsor Blak the latest product out on the market
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“In the News” Coca Cola is about to hold a contest for the 2006 World Cup Vault - New energy drink/hybrid soda
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Resources http://www2.coca-cola.com/ourcompany/manifesto_mission.html http://money.cnn.com/quote/quote.html?pg=qu&sid=1272&symb=K O&time=1yr&uf=0http://money.cnn.com/quote/quote.html?pg=qu&sid=1272&symb=K O&time=1yr&uf=0 http://www.cbsc.org/servlet/ContentServer?cid=1102594899084&pa gename=OSBW/CBSC_WebPage/CBSC_WebPage_Temp&c=CBS C_WebPagehttp://www.cbsc.org/servlet/ContentServer?cid=1102594899084&pa gename=OSBW/CBSC_WebPage/CBSC_WebPage_Temp&c=CBS C_WebPage http://www2.coca-cola.com/investors/pdfs/10-K_2005/Coca- Cola_10-K_Item_06.pdfhttp://www2.coca-cola.com/investors/pdfs/10-K_2005/Coca- Cola_10-K_Item_06.pdf http://www2.coca-cola.com/ourcompany/board.html http://www2.coca-cola.com/heritage/ourheritage.html http://en.wikipedia.org/wiki/The_Coca-Cola_Company www.cocacola.com
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