1. LOGO DESIGN Notes

2. WHAT IS A LOGO?  Also called logotype logotype  A graphic representation or symbol of a company name, trademark, abbreviation, etc.  Often uniquely designed for ready recognition.

3. WHAT MAKES A GOOD LOGO?  TIMELESS  It shouldn’t be designed with any fad or current trend involved.  SIMPLE  Easy to recognize from a range of distances  Looks the same in color or black and white  Free from small details.

5. ACTIVITY #3 CREATE A LOGO  Create a logo for your business. Your logo must include:  Company Name or Symbol to represent company name  Can include initial, Monogram to represent name  Color and Black and White option  Color and font considerations  Your logo might include:  Graphic  Slogan / Motto