1. + Accounting 501: Financial Statement Project By: David Lasky Janithia Jenkins Geoffrey Matt Vikash Reddy

2. + Brief History Founded in 1998 by Eric Schmidt & Sergey Brin IPO: 2004 @ $85 per stock Stock Symbol on Nasdaq: GOOG Stock Price 12/10/10: $592.21

3. + Google: Products Search Mobile TV & Music Communications

4. + What They Do?

5. + Google: Industry & Their Competitors Year EstablishedGoogle’s ProductCompetitors 2002Froogle (Google Product Search) Amazon.com, eBay, Shopzilla, The Find 2005Google MapsMapquest 2006Google FinanceYahoo Finance, MSN Money, AOL Money 2009Google HealthWebMD, Mayo Clinic 2009Google MortgageBankrate, Lending Tree 2009Google PlacesYelp, Travel Advisor, CitySearch 2010Google’s Boutiques.comEbay, Amazon 2010Google Hot SpotYelp, Other Review Sites 2011Google’s Travel Search Site Kayak, Expedia, Trip Advisor

6. + Google vs. Facebook GoogleFacebook Increased Employees since 2005: 5,000 – 23,000 Roughly 10% of Facebook’s employees are Google veterans Increased Revenue since 2005: 3.2 billion – 23.7 billion Worth estimated 6.9 billion dollars Delivers search results selected by algorithms that take into account a user’s Web history Delivers search results through a personalization based on one’s own “likes” and recommendation’s friends Why Employees Leave: “Google’s gotten to be a lot bigger and slower-moving of a company. At Facebook, I could see how quickly I could get things done compared to Google.” Why People Come to Facebook: “I think what we’ve found is that when you can you use products with your friends and your family and the people you care about they tend to be more engaging.”

7. + Google: US Economy

8. + Google: International

9. + Google: Subsidiaries

10. + Google: Current Events Purchase of Groupon Lawsuits Loss of Employees E-Commerce Sites Lack of Growth Search moving Mobile

11. + Google: The Future

12. + Google: Industry Comparisons LiquidityGoogleYahooAOL Current Ratio10.622.67.91 Quick Ratio8.942.50.81 Current Cash Debt Coverage Ratio 3.69.761.21 ActivityGoogleYahooAOL Receivables Turnover 8.136.447.04 Asset Turnover.65.43.82

13. + Google: Industry Comparisons ProfitabilityGoogleYahooAOL Profit Margin27.57%9.26%7.63% Return on Assets 16.10%4.00%36.15% Return on Common Stock Equity 18.11%4.79%8.11% Earnings Per Share $20.52$0.43$2.35 CoverageGoogleYahooAOL Debt to Assets Ratio 11.09%16.18%22.71% Cash Debt Coverage Ratio 2.07.541.01 Book Value per Share $113.30$8.80$28.95

14. + Google: Balance Sheet AssetsDec 09Dec 08Dec 07 Current Assets: Cash10,197.68,656.76,081.6 Net Receivables3,201.72,642.22,307.8 Inventories-- Other Current Assets 15,767.78,879.38,899.8 Total Current Assets 29,167.020,178.217,289.1 Net Fixed Assets 4,844.65,233.84,039.3 Other Noncurrent Assets 6,485.26,355.54,007.4 Total Assets:40,496.831,767.625,335.8

15. + Google: Balance Sheet Liabilities and Equity Dec 09Dec 08Dec 07 Current Liabilities: Accounts Payable215.9178.0282.1 Short-Term Debt-- Other Current Liabilities 2,531.62,124.11,753.5 Total Current Liabilities 2,747.52,302.12,035.6 Long-Term Debt-- Other Noncurrent Liabilities 1,745.11,226.6610.5 Total Liabilities:4,492.63,528.72,646.1 Preferred Stock Equity 0.0-- Common Stock Equity 36,004.228,238.922,689.7 Total Equity:36,004.228,238.922,689.7

16. + Google: Income Statement

17. + Google: Would You Invest?