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Snapshot of Moments That Matter Data January 2016 For more information please contact:

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Presentation on theme: "Snapshot of Moments That Matter Data January 2016 For more information please contact:"— Presentation transcript:

1 Snapshot of Moments That Matter Data January 2016 For more information please contact: hello@magnetic.media

2 Pleasure ‘Reward’ Purpose ‘Information’ 68% of all magazine moments Source: Moments that Matter 2015 HAPPINESS IS A COMBINATION OF ‘PLEASURE’ & ‘PURPOSE’

3 39%34%31% MILLENNIALSGENERATION XBABY BOOMERS Source: Moments that Matter 2015 “When I want to know what's going on, it gives me lots of interesting things to talk about” MAGAZINE MEDIA SPARKS CONVERSTIONS WITH MILLENIALS

4 46%51%50% MILLENNIALSGENERATION XBABY BOOMERS Source: Moments that Matter 2015 “When looking for new ideas or information, it makes me feel like I've learnt something new” GEN X LOOK FOR INFORMATION FROM MAGAZINE MEDIA

5 STYLIST & ETSY

6 RED & BAXTERS

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Snapshot of Moments That Matter Data January 2016 For more information please contact:

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