1. Digital Marketing Strategy

2. Objective  Create brand awareness for mPay via  Social Media/youtube (focus on facebook&youtube)  Viral Marketing For all operators: AIS, Dtac, True

3. Target Group  mPAY existint customers: create loyalty, give more benefits  mPAY new customers: create brand awareness

4. Increase user friendliness  Benefits: Promotion / Privilege

5. Advertisement

6. Promotions  Thaitanium Sim  Asia Soft  Credit Card

9. What else can we do?  Functionality: user interface  Facebook application  mPAY mobile application interface

10. Facebook Application

11. User Interface

12. Mobile Site?  Provide information for low-ended phones  Services  Products  Easily related to marketing promotion (flexible)  QR  SMS  Links  Etc.

13. THEN WHAT??? Reduce distance: break through the wall

15. mPAY Digital (facebook loop) Customers

16. acebook  As Information center  Increase active members/activities(focus on mPAY fanpage)  HOW????

17. Facebook Marketing Tips 1.Networking with other platforms 2.Creating a resource 3.Creating contests that include participation 4.Empowering pre-existing pages 5.Targeting the proper demographic 6.Keep Content Fresh 7.Engage New Visitors http://mashable.com/2009/03/30/successful-facebook-fan-page/ http://www.toprankblog.com/2010/01/facebook-marketing-fan- pages/

18. How to engage ‘fans’  How Often Should You Post?  What to Post  Sourcing Quality Content  Cultivating Your Style  Mix Up the Types of Posts http://www.socialmediaexaminer.com/how-to-better-engage- facebook-fan-page-fans/

19. Create Brand Embassador “ น้องออมมี่ ”

20. Social Marketing Potential  Marketing events (Augmented Reality) Shake and see promotions randomly falls out of n’ Aommie Visit Shaking point to get special offers

21. Premium Products?

22. Premium Products  Doll  Pouch  Key chain  Coin (badge) Souvenir / reward from campaigns

23. Key Chain

24. Digital Media  Video (stop motion) Teach how to use mPAY services Promoting promotions / offers

25. “ น้องออมมี่ ”

26. Thank you very much Any comment?