1. ASIAN PUBLISHERS FELLOWSHIP PROGRAM IN SEOUL 2015 6-9 OCT. 2015 SWALLOW LAU PROJECT EDITOR SUN YA PUBLICATIONS (HK) LTD

2. ABOUT SUN YA PUBLICATIONS (HONG KONG) LIMITED  Founded in 1961, Sun Ya is one of the most long-standing and largest children’s book publishers in Hong Kong, with businesses covering publishing, school services, children’s activity and parenting services. Its subsidiary, Sunbeam Publications (HK) Ltd. specializes in publishing quality readings for young readers and teens.  It is backed by Sino United Publishing (Holdings) Ltd., which is the largest publishing conglomerate in Hong Kong, with some 40 physical bookshops and extensive distribution network in Hong Kong and Macau.

3.  We are working closely with local schools through book fairs and school events. School book fairs Seminars for students

4. PUBLISHING TREND OF HONG KONG

5. Hong Kong book market  Small market, population: 7 millions  People can read English, traditional Chinese and Simplified Chinese  big competition in book market PUBLISHING TREND OF HONG KONG

6. Challenges faced by publishers in recent years  Number of physical bookstores drops  less direct sales channel ∵ High rental in HK  Sales of trade books for adult drops, esp. lifestyles related books ∵ Availability of free online content on the internet ∵ Reading behavior is changing  using electronic devices PUBLISHING TREND OF HONG KONG

7. The need of parenting books is increasing  More parents or even grandparents are well-educated  Educating parents before educating kids PUBLISHING TREND OF HONG KONG Parenting books especially for grandparents

8. E-writers become more and more popular  Share their works through online platforms (Forums, Facebook)  Big fans group  publishing hardcopies PUBLISHING TREND OF HONG KONG Published by 青森文化 Published by 今日出版 Bestsellers in 2015 Facebook fanpage Forum

9. PUBLISHING TREND OF HONG KONG More interactive elements adding to books Using AR(Augmented Reality) effect

10. Local topics are getting more and more popular PUBLISHING TREND OF HONG KONG Children books about Hong Kong traditions Legos Hong Kong Published by FeiFanBook First Hong Kong travel guidebook (Showing Hong Kong from 1930 to 1940) Published by Commercial Press

11. THE ERA OF THE PROTEUR: CHANGING ROLES OF EDITORS

12. Editor  developing content in different formats for different channels Printed books (traditional / extra elements added) E-books APPs CHANGING ROLES OF EDITORS APPs Super Book City – An Online bookstore under Sino United Publishing Ltd.

13. Acquiring new technologies for:  Exploring potential authors and topics  Introducing books to the public  Receiving feedback from readers CHANGING ROLES OF EDITORS Editor’s sharings on Facebook

14. CHANGING ROLES OF EDITORS Not only interacting with authors, illustrators and designers, but also READERS

15. THANK YOU!