1. Marketing @ the speed of Technology SEAN CLAIRE @BRINGBACKBERNIE (YES, MY TWITTER HANDLE IS A CLEVELAND BROWNS REFERENCE)

2. Agenda  State of Marketing  Challenges of the B2B Marketer  Technology of Yesterday, Today, Future  Resources

3. State of Marketing

4. CMO BIG 3

5. Yesterday vs. Today CUSTOMER

8. Today’s B2B challenges

9. B2B Marketer BIG 4  Long sale cycles  More intelligent buyers  Growth in channel and device options  BUT…..the #1 challenge to B2B marketers…….

10. Expense or Asset?

11. 60%

14. 2013

15. 70% say CM increases company brand awareness 45% say CM reduces advertising costs

18. 2014

20. The consumerization of the B2B buying process now requires CMOs to stop targeting companies and speak directly to buyers as individuals.

21. Less of this….

22. More of this….. GROWT H All about the bottom line Cool new technol ogy What time do the Buckeyes play? Streamli ne my operatio ns

24. MAKE ME FEEL SPECIAL

28. MARKETING AUTOMATION

30. Emails Form Submissions Campaigns Website Content Videos Events Lead Sources

31. 2017

37. Resources

41. Wake up – Drink Coffee - Read CMO.com

42. Cool Resources

43. You become what you read

45. LIVE the BIG 3