1. “Sporting Relationships” 19 May 2004 Presented by Peter Hasler Head of Sports Research, MORI

2. 2 Background – What do we do? MORI Largest independent market research agency in the UK Experts in corporate, consumer and social research. Specialists in surveys among ‘key audiences’, such as MPs, Captains of Industry, financial investors, journalists etc. MORI’s Sports Research Unit Research for international and national federations, sponsors, sports clubs, government and organisers. Research among a range of stakeholders from armchair fans to managers and chairmen of major sports clubs.

3. 3 Rugby – ‘Making an Impact’ Assessing factors affecting involvement in rugby Sports journalists Teachers Players Armchair fans Spectators Club officials Coaches Senior Administrators Referees

4. 4 Source: Zurich, Rugby Football Union & MORI, 2003 Rugby – ‘Making an Impact’ RFU Action Plan Schools Social inclusion Coaching/refereeing Links within the game Volunteers Recreational rugby etc. Specific targets & objectives covering Stakeholder opinions researched and analysed, helping to shape…..

5. But there will always be differences in opinion…………..

6. 6 Spectators Amateur Players TV Viewers Club Officials Amateur Administrators Journalists Pro. Players PoorGood How do different groups rate Professional Football Referees? The FA – “State of the Nation Survey“ Source: The Football Association, 2002

7. 7 Spectators Amateur Players TV Viewers Club Officials Amateur Administrators Journalists Pro. Players Referees PoorGood How do different groups rate Professional Football Referees? The FA – “State of the Nation Survey“ Source: The Football Association, 2002