1. Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

2. Tamilnadu Global Investors Meet 20152│2│ Danfoss engineers technologies that enable the world of tomorrow to do more with less. We meet the growing need for infrastructure, food supply, energy efficiency and climate-friendly solutions

3. India witnessing unprecedented changes in demographic and economic profile… 3│3│ Rapid urbanization – Fast changing spending habits Source: UN DESA report in Economist 2010205020301970 2010205020301970 To remain the youngest nation for next 20 years Source: UN Habitat Report, Reserve Bank of Australia Source: McKinsey Research Institute Economic growth likely to result in high disposable incomeExpenditure on Food and Energy to grow the most Source: McKinsey Research Institute, MINT Tamilnadu Global Investors Meet 2015

4. …and changing its Food Basket 4│4│  Increased income likely to lead to  Increased consumption of protein rich diet (meat, eggs) and high value food (F&V, processed food)  Increased consumer discern for quality and hygiene – pushing India up the food demand curve Courtesy: Hindustan Times Tamilnadu Global Investors Meet 2015

5. The Food Security Paradigm 5│5│ Availability Domestic production Import & Aid Stock Critical determinantsRole of Agriculture Demand Factors: Population, Demographics Supply Factors: Production, Wastage Increase production Increase productivity Reduce post harvest losses Employment Economics of Farming Livelihood options Non-farm activities – processing / trade Better returns to farmers Safety and Hygiene Dietary Balance Economic stability Social stability Political stability Accounts for ~ 53% of employment ~ 18 % of GDP Efficient Agriculture is prime driver for food security Food Security Aspects Economic Access Financial capability to procure food Utilization Consume in proper form Vulnerability -to food insecurity Quality & Safety norms Certification and Traceability Tamilnadu Global Investors Meet 2015

6. The Food Security Paradigm 6│6│ Availability Domestic production Import & Aid Stock Critical determinantsRole of Agriculture Demand Factors: Population, Demographics Supply Factors: Production, Wastage Increase production Increase productivity Reduce post harvest losses Employment Economics of Farming Livelihood options Non-farm activities – processing / trade Better returns to farmers Safety and Hygiene Dietary Balance Economic stability Social stability Political stability Accounts for ~ 53% of employment ~ 18 % of GDP Efficient Agriculture is prime driver for food security Food Security Aspects Economic Access Financial capability to procure food Utilization Consume in proper form Vulnerability -to food insecurity Quality & Safety norms Certification and Traceability Tamilnadu Global Investors Meet 2015 A Success story from Tamilnadu on Banana State Government Industry – CII Research institutions – TNAU/NRCB Farmer Organizations - TNBF

7. Why Tamil Nadu? Why Banana? Largest producing state in the country Some distinct characteristics of the State:  Progressive state and progressive farmers  Favorable agro climatic conditions  Quality planting material availability  Good local demand  Presence of large number of varieties Value Chain Characteristics:  The value chain still not up to date  Middlemen centric  Loss of quality and value prevalent in handling  Negligible investment in infrastructure to prevent losses. A possible solution: Create a model banana Cold Chain in Tamil Nadu. India ranks First with 29% share of World’s Banana Production Tamil Nadu ranks First with 27.7% share = to Ecuador and > Indonesia Tamilnadu Global Investors Meet 20157│7│

8. 8│8│ CII Cold Chain Task Force and CII Tamilnadu identified Banana as a focus crop for Tamilnadu State Government was presented the findings and a decision to sensitize and educate farmers through Banana festivals Three Banana Farmer Stakeholder meetings conducted at Thoothukudi, Erode and Thanjavur Three Banana Festivals conducted at Chennai, Coimbatore and Trichy Proceedings and findings further submitted to State Government Banana Festivals with Farmers

9. 9│9│ Tamilnadu Global Investors Meet 2015 Outcome of these initiatives Farmers are more aware of understanding post harvest losses Banana ripening through ripening chambers has distinctly increased Number of Cold storages for Banana have increased in specific clusters State Government has further included our suggestions in the Vision 2023 document DPR requesting for feasibility study of setting up of Pack houses and Collection centres has since been floated by State Government and consultant appointed Banana Festivals with Farmers

10. 10 │ Tamilnadu Global Investors Meet 2015

11. 11 │ Tamilnadu Global Investors Meet 2015 Tropical Fruits in Tamilnadu Sl. No. FruitsAreaProd.Prod.vit y 1Mango1326976363304.80 2Banana113681488784143.00 3Amla805912894416.00 4Lemon7463218862.93 5Guava70179252313.19 6Sapota694318024025.96 7Water Melon 4489133467030.00 8Jack29263942713.47 9Grapes25464414417.34 10Orange203941942.06 11Pear9823467435.31 12Pine Apple5001802636.05

12. 12 │ Tamilnadu Global Investors Meet 2015

13. Thank you