1. Chapter 19 Profit Maximization

2. Economic Profit A firm uses inputs j = 1…,m to make products i = 1,…n. Output levels are y 1,…,y n. Input levels are x 1,…,x m. Product prices are p 1,…,p n. Input prices are w 1,…,w m. 2

3. The Competitive Firm The competitive firm takes all output prices p 1,…,p n and all input prices w 1,…,w m as given constants. 3

4. Economic Profit The economic profit generated by the production plan (x 1,…,x m,y 1,…,y n ) is Economic Profit: Revenues minus economic costs. Accounting cost : a firm’s actual cash payments for its inputs (explicit costs) Economic cost : the sum of explicit cost and opportunity cost (implicit cost). 4

5. An Example ItemsAccounting costEconomic cost Wages (w)$ 40 000 Interest paid 10 000 w of owner 0 3000 w of owner’s wife 0 1000 Rent 0 5000 Total cost 50 000 59 000 5

6. Economic Profit Output and input levels are typically flows. E.g. x 1 might be the number of labor units used per hour. And y 3 might be the number of cars produced per hour. Consequently, profit is typically a flow also; e.g. the number of dollars of profit earned per hour. 6

7. Economic Profit Suppose the firm is in a short-run circumstance in which Its short-run production function is The firm’s fixed cost is and its profit function is 7

8. Short-Run Iso-Profit Lines A $  iso-profit line contains all the production plans that yield a profit level of $ . The equation of a $  iso-profit line is That is, 8

9. Short-Run Iso-Profit Lines has a slope of and a vertical intercept of 9

10. Short-Run Iso-Profit Lines Increasing profit y x1x1 10

11. Short-Run Profit-Maximization The firm’s problem is to locate the production plan that attains the highest possible iso-profit line, given the firm’s constraint on choices of production plans. Q: What is this constraint? A: The production function. 11

12. Short-Run Profit-Maximization x1x1 Technically inefficient plans y The short-run production function and technology set for 12

13. Short-Run Profit-Maximization x1x1 Increasing profit y 13

14. Short-Run Profit-Maximization x1x1 y 14

15. Short-Run Profit-Maximization x1x1 y Given p, w 1 and the short-run profit-maximizing plan is And the maximum possible profit is 15

16. Short-Run Profit-Maximization x1x1 y At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximal iso-profit line are equal. 16

17. is the marginal revenue product of input 1, the rate at which revenue increases with the amount used of input 1. If then profit increases with x 1. If then profit decreases with x 1. Short-Run Profit-Maximization 17

18. Short-Run Profit-Maximization: A Cobb-Douglas Example Suppose the short-run production function is The marginal product of the variable input 1 is The profit-maximizing condition is 18

19. Short-Run Profit-Maximization: A Cobb-Douglas Example Solvingfor x 1 gives That is, so 19

20. Short-Run Profit-Maximization: A Cobb-Douglas Example is the firm’s short-run demand for input 1 when the level of input 2 is fixed at units. The firm’s short-run output level is thus 20

21. Comparative Statics of Short-Run Profit-Maximization What happens to the short-run profit- maximizing production plan as the output price p changes? 21

22. Comparative Statics of Short-Run Profit-Maximization The equation of a short-run iso-profit line is so an increase in p causes -- a reduction in the slope, and -- a reduction in the vertical intercept. 22

23. Comparative Statics of Short-Run Profit-Maximization x1x1 y 23

24. Comparative Statics of Short-Run Profit-Maximization x1x1 y 24

25. Comparative Statics of Short-Run Profit-Maximization An increase in p, the price of the firm’s output, causes  an increase in the firm’s output level (the firm’s supply curve slopes upward), and  an increase in the level of the firm’s variable input (the firm’s demand curve for its variable input shifts outward). 25

26. Comparative Statics of Short-Run Profit-Maximization The Cobb-Douglas example: When then the firm’s short-run demand for its variable input 1 is increases as p increases. and its short-run supply is increases as p increases. 26

27. Comparative Statics of Short-Run Profit-Maximization What happens to the short-run profit- maximizing production plan as the variable input price w 1 changes? 27

28. Comparative Statics of Short-Run Profit-Maximization The equation of a short-run iso-profit line is so an increase in w 1 causes -- an increase in the slope, and -- no change to the vertical intercept. 28

29. Comparative Statics of Short-Run Profit-Maximization x1x1 y 29

30. Comparative Statics of Short-Run Profit-Maximization x1x1 y 30

31. Comparative Statics of Short-Run Profit-Maximization x1x1 y 31

32. Comparative Statics of Short-Run Profit-Maximization An increase in w 1, the price of the firm’s variable input, causes  a decrease in the firm’s output level (the firm’s supply curve shifts inward), and  a decrease in the level of the firm’s variable input (the firm’s demand curve for its variable input slopes downward). 32

33. Comparative Statics of Short-Run Profit-Maximization The Cobb-Douglas example: When then the firm’s short-run demand for its variable input 1 is decreases as w 1 increases. and its short-run supply is 33

34. Long-Run Profit-Maximization Now allow the firm to vary both input levels. Since no input level is fixed, there are no fixed costs. 34

35. Long-Run Profit-Maximization The profit-maximization problem is FOCs are: 35

36. Long-Run Profit-Maximization Demand for inputs 1 and 2 can be solved as, 36

37. Long-Run Profit-Maximization For a given optimal demand for x 2, inverse demand function for x 1 is For a given optimal demand for x 1, inverse demand function for x 2 is 37

38. An Example The production function is First order conditions are: 38

39. An Example Solving for x 1 and x 2 : Substituting into production function to get: 39

40. Returns-to-Scale and Profit- Maximization If a competitive firm’s technology exhibits decreasing returns-to-scale then the firm has a single long-run profit-maximizing production plan. 40

41. RTS and Profit-Maximization x y y* x* Decreasing returns-to-scale 41

42. RTS and Profit-Maximization If a competitive firm’s technology exhibits increasing returns-to-scale then the firm does not have a profit-maximizing plan. 42

43. RTS and Profit-Maximization x y y” x’ Increasing returns-to-scale y’ x” Increasing profit 43

44. RTS and Profit-Maximization What if the competitive firm’s technology exhibits constant returns-to-scale? 44

45. RTS and Profit-Maximization x y y” x’ Constant returns-to-scale y’ x” Increasing profit 45

46. RTS and Profit-Maximization So if any production plan earns a positive profit, the firm can double up all inputs to produce twice the original output and earn twice the original profit. 46

47. RTS and Profit-Maximization Therefore, when a firm’s technology exhibits constant returns-to-scale, earning a positive economic profit is inconsistent with firms being perfectly competitive. Hence constant returns-to-scale requires that competitive firms earn economic profits of zero. 47

48. RTS and Profit-Maximization x y y” x’ Constant returns-to-scale y’ x”  = 0 48