1.  Behind the Scrubs A Nursing Magazine’s Representation of Race and Gender Monica Velarde Saint Mary’s College December 09, 2008

2. Question  How are nurses represented in a magazine that labels itself as a “minority magazine?”

3. Topic  Filipino-American background  Initial project  Sociology and Communication

4. Thesis  The purpose of this study is to analyze the representation of nurses in a magazine that brands itself as a “minority magazine” in order to assess if such magazines include the various minority populations in the United States.

5. Literature Review: Nursing as a Profession  2004 U.S. Department of Health and Human Services survey  2008 U.S. Department of Labor projection

6. Literature Review: Nursing and Media  Muff (1982)  Aber and Hawkins (1992)  Norwood (2001)

7. Literature Review: Advertisements  Goffman (1979)  Barthel (1988)  Knobloch-Westerwick and Coates (2008)

8. Theory  Berger and Luckmann (1966)  The Social Construction of Reality  Goffman (1979)  Gender Advertisements

9. Methodology: Content Analysis  Minority Nurse Magazine  Sample  “Pages”  Strengths and Weaknesses

10. Methodology:

11. Findings: Pages  Duplicates  Front and Back covers  Organization representations Picture 1

12. Findings: Representation of Nurses  Race: Black Nurses  Gender: Women  Frequency and Visibility

13.  Nurses Identified in Sample

14.  Distribution of Nurses by Racial Background

15. Picture 4 Picture 2 Picture 3 Picture 5

16. Findings: Representation of Patients  Race: White patients  Gender: Women  Frequency and Visibility

17.  Patients Identified in Sample

18. Picture 6 Picture 8 Picture 7Picture 9

19. Discussion  Excess from United States Armed Forces  Minority definition: gender or race?  Under-representation of Latinos  Over-representation of African-Americans

20. Discussion Who is “minority?”

21. Questions Thank you!