1. Topics in Technology and Marketing In The Beginning

2. The Digital Revolution Begins January 22, 1984… … Superbowl XVIII… … Apple introduces the Macintosh… … “1984” ad airs… http://www.youtube.com/watch?v=OYecfV3ubP8

3. Nothing is ever the same again Children born after 01/22/84 are “digital natives” Came of age in a digital world The rest are “digital immigrants” Came of age prior to the Millennium Have lived with analog technology to a greater or lesser extent Immigrants are rarely as fluent as natives http://www.marcprensky.com/writing/Prensky – Digital Natives, Digital Immigrants - Part1.pdf

4. Everything Is Amazing Right Now, and No One is Happy http://www.youtube.com/watch?v=itn8TwFCO4M

5. What is the Internet A network of networks Millions of private, public, academic, business, and government networks Linked by a broad array of electronic and optical networking technologies Begun by DARPA (Defense Advanced Research Projects Agency) during the 1960s US Military's Cold War Era concerns about communications networks survivability Limited to bulletin boards sharing academic data Commercial use discouraged!

7. Surfing the prehistoric-Internet Before browsers: the Internet was limited to the tech savvy – “geeks” The first browser: WorldWideWeb (1991) Text only Did not support page graphics!

8. Surfing the prehistoric-Internet First widely available browser: Mosaic 1.0 (1993) First browser to support page graphics – Mosaic 2.0 (1994) http://www.boutell.com/newfaq/history/fbrowser.html

9. Netscape: The Web Is For Everyone Netscape defined the modern browser Based on Mosaic, written by Mosaic developers Netscape 1.0 (1994) Major innovation: text and graphics appear on the screen as the web page downloads Earlier web browsers would not display a page until all graphics loaded Most important: Netscape is Open Source

10. Proprietary vs Open Source Proprietary Owned by corporation Source code closely guarded secret Software sold to users Can't be modified by others Can't be freely copied or shared Doesn't work with other companies' products Open Source Owned by non-profit Source code widely available Software free to users Others can modify or enhance Can be freely copied or shared Works with other companies' products

11. The First Browser War With 90%+ of browser market at its peak, Netscape eventually lost to Internet Explorer Netscape still lives on under its original name: Mozilla Firefox is a direct descendent of Netscape http://en.wikipedia.org/wiki/Browser_wars http://en.wikipedia.org/wiki/Netscape#Mozilla_Firefox-based_releases

12. Open Source Victorious Microsoft wins battle, loses war The Internet remains an “open” environment Enormous implications for: Growth of Internet Today's internet/social media platforms

13. The Evil Empire Defeated Defeat of Microsoft's proprietary standards enabled: Any network to communicate with any other network Any computer to communicate with any other computer Any software platform to communicate with any other software platform Anyone to communicate with anyone else

14. Alphabet Soup – TCP/IP The basic language of the Internet TCP (Transmission Control Protocol) - “packages” the data IP (Internet Protocol) – addresses and delivers the “packages” Created by DARPA http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci214173,00.html

15. Alphabet Soup – FTP FTP (File Transfer Protocol) – enables transfer of files between 2 computers connected to the Internet Created by DARPA http://searchenterprisewan.techtarget.com/definition/File-Transfer-Protocol

16. Alphabet Soup – POP/SMTP POP/SMTP POP (Post Office Protocol) – enables receipt of emails SMTP (Simple Mail Transfer Protocol) – enables sending of emails Created by DARPA http://searchexchange.techtarget.com/definition/POP3 http://searchexchange.techtarget.com/definition/SMTP

17. Alphabet Soup – HTML HTML (Hypertext Markup Language) – instructs browser how to format and display web page Created by Tim Berners-Lee http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212286,00.html

18. Alphabet Soup – HTTP HTTP (Hypertext Transfer Protocol) – enables transfer of web pages between server and browser Created by Tim Berners-Lee http://www.birds-eye.net/definition/h/http-hyper_text_transfer_protocol.shtml

19. Domain Server FTPFiles IP Connectivity TCP Packets (Data) HTTP HTML Internet Service Provider Website Developer HTML Alphabet Soup

20. Alphabet Soup – SSL SSL (Secure Socket Layer) – encodes data transmitted across Internet Encrypted information can only be read by the computers exchanging data Absolutely essential to eCommerce and financial transactions Created by Netscape http://www.birds-eye.net/definition/s/ssl-secure_sockets_layer.shtml

21. Alphabet Soup – Javascript Javascript – enables dynamic changes to web page content Created by Netscape http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212418,00.html

22. Alphabet Soup – CSS CSS (Cascading Style Sheets) – separates formatting from HTML page structure, enabling: Cleaner, faster-loading page code Quick and easy formatting changes to entire website Created by W3C (World Wide Web Consortium) http://en.wikipedia.org/wiki/Cascading_Style_Sheets

23. To Learn More, Go To School W3 Schools Tutorials Examples References Certifications Free! www.w3schools.com http://www.w3schools.com/

24. Questions?