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Published byHilda Wilkins Modified over 9 years ago
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Click to edit Master title style Open Payments Revenue Collection Paradigm Shift Carl Commons APTA Fare Collection March 19, 2013
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Traditional Fare Collection Payments in Advance of Riding At the Door At a Vending Machine With Tokens With a Pre-Paid Pass Closed Loop Cards Mobile Tickets
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Open Payments Open Payments Changes That At the Door or Gate – Authorization Time Distance Based Fares – After the Trip Best Fare Guarantees – End of Day Aggregation of Fares – End of Day
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Open Payments What is the cost of waiting? Risk that authorization will fail “Float” the rider’s fare Biggest Risk is Giving One Ride
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Ways to Minimize the Costs and Risks Check a Hot List Check a Cold List Open Payments
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How do you get more on the Cold List? Provide incentives to get multi-trip or timed passes “Mid-term” passes especially important Encourage subscription of accounts for auto loading of fares
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Open Payments Purchasing multiple fare types on-board or at a fare machine Touch Screen Proximity Card Validator Provide more choices than Adult, Child, Reduced Fare, etc.
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Open Payments Purchasing multiple fare types on-board or at a fare machine Creation of a “Warm” List of Cards Possible to Default Last Fare Purchased Give Riders Choices
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Open Payments Take Focus off Single Ride Fares Open Payments provide much more flexibility Risk is still limited to a single ride
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Thank You For Your Attention Carl Commons ccommons@initusa.com 757-413-9100 x331
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