1. Michela Ledwidge michela@modfilms.com

2. Different ways of thinking Fun Simple Sharing A more malleable film More flexible use of assets More revenue streams More creative re-use encouraged An alternative business model More distribution Less copyright (Creative Commons)

3. but not that radical… Still about selling Still about existing frameworks Still about finding your audience Still about cinema

4. Interactive designing Script-writing Interactive story-telling Short film-making VJing (real-time visuals) Funding for a re-mixable short film Creative background

5. Film sampling is inevitable… it’s here already Lesson learnt

6. Asset management Rapid systems development Systems integration Online strategy Online publishing Business background

7. People pay for convenience, not access Lesson learnt

8. Re-mixable film production –SANCTUARY (live action short) –Prototype for feature film –NESTA funded Tools for film re-use –For SANCTUARY production –For producers of other films –For film audiences Current project

9. “Re-mixable film” definition Film you can fiddle with Revised approach based on –Interactive design (e.g. film as game art) –Online culture (e.g. film fans) –Performance art (e.g. film as stage) Film distribution and licensing as broadband entertainment Re-usable and syndicate-able assets

10. Other definitions MOD - modification made by end users –e.g. Game MOD Quake II -> Half-Life -> Counter Strike Creative Commons - alternative licensing scheme to copyright to facilitate sharing for non-commercial use

11. The MOD Films approach One concept One story One production Many MODs Many platforms Many technologies

12. The user experience Cinema (“the film print”) –Ten minute (traditional) film Console (“the DVD”) –Film assets free-for-non-commercial-use –Real-time platform for playing MODs –Sample MOD #1 - Open source game –Sample MOD #2 - Open source DJ/VJ instrument Community (“the Net”) –Download and rate new MODs –Fan site and support network for MOD’ers

13. What’s the story? SANCTUARY short film –Sci-fi comic book adventure –Set in Australia in the near future –Australian shoot planned for early 2005 SANCTUARY sample MODs –Rhythm/action game –DJ/VJ performance tool

14. Why re-mix films? Copyright stifles innovation Game industry lessons – MODs extend shelf-life and raise visibility Film industry lessons –More re-cycling = new licensing potential –“Film sampling” has begun (e.g. Spielberg) Sampling culture is not a threat –Lessons from the music industry –Making professional films is not easy

15. Why re-mix films? People expect the ability to customise their media… even if they don’t use it The direction all media is moving Amateur film-making is an opportunity for education, communication and creativity Fair use = good business

16. In short modfilms.com helping to produce re-mixable films modfilms.net linking communities that re-mix film “New media” is providing opportunities to –re-vitalise traditional production by giving audiences more control –facilitate new business for producers –facilitate fun simple sharing by audiences

17. http://modfilms.com http://modfilms.net http://michela.thequality.com http://thequality.com/massive/weblog