2. A few things you need to figure out…  Authorship  Format  Audience  Content  Purpose

3. Authorship  Who constructed the message? A company? Politician? Average person? Celebrity?

4. Format  What is the type of media being used? Television Radio Print advertisement: magazine/internet How does the creator use certain elements for effect? color, sound, illustrations, etc.

5. Audience  Who is the person or persons meant to receive the message? Who is the message directed to? Children? Adults?  How will different people receive the message?

6. Content  Visual content values, points of view, fact, opinion?

7. Purpose  Why is the message being sent–is it meant to ○ Persuade ○ Inform ○ Entertain ○ Sell ○ Or a combination of these?

8. If it is meant to persuade:  Identify the different types of persuasive techniques: 6 different types Name calling or innuendo Glittering generalities or card stacking Bandwagon Testimonials Appeal to prestige, snobbery, or plain folks Appeal to emotions

9. 1.Name Calling or Innuendo  creating a negative attitude; hinting or implying; using loaded, emotional, or slanted language.  Example: Election campaigns and commercials

10. 2. Glittering Generalities or Card Stacking  telling only part of the truth; generalizing from a shred of evidence

11. 3. Bandwagon  creating a desire to join a large group satisfied with the idea; making one feel left out if not with the crowd.  “everyone in the class loves Tennessee football so you should too…”  “…if you don’t, you will feel like an outcast. ”

12. 4. Testimonials  using the declaration of a famous person or authoritative expert to give heightened credibility.  http://www.youtube.com/watch?v=dP3r3 SPXgKs http://www.youtube.com/watch?v=dP3r3 SPXgKs

13. 5. Appeal to prestige, snobbery, or plain folks  using a spokesperson who appeals to the audience—a well known or appealing person the audience wants to emulate, a person like the audience members with whom they can identify, a person whose lifestyle appeals to the audience.

14. 6. Appeal to emotions  connecting with emotions; loyalty, pity, or fear; love of family, peace or justice.  http://www.youtube.com/watch?v=9gspE lv1yvc http://www.youtube.com/watch?v=9gspE lv1yvc

15. If the message is meant to inform  Informative writing may teach “how to”  Uses step by step instructions  Diagrams and illustrations  Facts and statistics

16. If the message is meant to entertain  Entertaining writing often tells a story, uses drama or humor.  Examples: Stories Novels Poems Plays

17. Assignment  Elements of Language book p. 242-258  Writing Workshop ○ Creating a Print Advertisement  Think of an improvement for an existing product or service or you can come up with something original and unique! Create an advertisement for this product. What is your product? Who will use it/ who will buy it? Who is the focus or the target audience?