1. Publicity: Toward a Consolidated Approach: Internal Publicity, Media and Outreach, Writing About Asha

2. An action group for basic education in India2 Objectives Outline the proposed PR plan Discuss role of the asha-wide PR team Discuss chapter-PR team collaboration Create an immediate awareness about Asha’s work and impact, our volunteers

3. An action group for basic education in India3 Summary of PR Plan The proposed publicity plan focuses on three broad areas: Internal publicity within Asha Enhancing the Asha main web site Media outreach efforts

4. An action group for basic education in India4 The PR team - objectives Provide support for chapters: Collaborate with chapters to bring about consistency in our material and messaging Create more visibility for Asha

5. An action group for basic education in India5 Internal Publicity Strengthening communication between chapters Transmitting a collective, unified and consistent message –Logo –Tagline: an action group for basic education in India keywords that should be in the phrase –Other keywords to describe Asha –Templates – letterhead template; presentation template, general posters and project posters

6. An action group for basic education in India6 Tagline Tagline: based on responses received prior to Asha 12 chapters voted for the current tag-line to be updated. Unanimous feeling among 18 chapters who responded that our tag-line needs to be updated poll conducted on asha-publicity post Asha 10 was equally for and/or against the following phrases: –An action group educating underprivileged children in India –An action group for socio-economic change through education Feedback received: word “group” does not justify more than 35 (now 66) chapters

7. An action group for basic education in India7 Recommendation Chapters take advantage of this material – all templates, media kit, PR packages etc. can be customized for local use Chapters have a representative on asha-publicity When you need any publicity material – first send out a note on asha-publicity – chances are that some chapter has created what you are looking for at some point

8. An action group for basic education in India8 WAH Publicity Update Poster update WAH reps WAH chapter publicity task list Press release + media kit available