1. The Basic Elements of a Political Campaign

2. Issues research/positions, white papers O What do you stand for? What are the issues of most concern to you? How will you solve the problems your jurisdiction faces? O You need to develop your positions and be able to talk about them and debate articulately. O You will need to produce white papers, press releases and talking points about the issues and your philosophy of government. This includes opposition research. O Issues really matter in campaigns, and you want your campaign to be substantive.

3. Campaign Theme Song O Anyone who's been to a campaign rally recognizes that sound coming from the speakers: a modern pop tune, maybe a familiar classic from yesteryear, played to get the crowd's blood flowing before the main event, a stump speech by their candidate of choice. It's the campaign song, the use by politicians of catchy, uplifting and occasionally patriotic songs.

4. I Bought on Ebay

5. Communications O Develop a communications plan for media and direct-to-voter contact O campaign Web site campaign Web site O social media, O Twitter, Facebook, etc… TwitterFacebook O Brochures, flyersflyers O newsletter, O advertising (newspaper, TV, radio)