1. Phil Gorman, Ph.D. 1

2. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 2

3. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 3

4. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 4

5. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 5

6. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 6

7. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 7

8. Five general factors in the macro environment  Demographics  Sociological  Economic  Environmental  Policy  Political/legal 8