1. Advancing Government through Collaboration, Education and Action IAC Member Advocate Program (IMAP) Fall 2014 Program Overview Brian BonacciMalcolm Harden Vice-Chair At LargeChair, IMAP Committee IAC Executive Committee

2. Advancing Government through Collaboration, Education and Action IAC Member Advocate Program (IMAP) Mission & Goals –Mission: To proactively engage members, promote participation, and maximize IAC member value. –Goals: Improve and maximize membership levels and renewals Create a repeatable platform/process for engaging members – ‘Engage’ Customize advocacy efforts based on member tenure and participation Develop & promote the use of common member resources - training, events, webcasts, member ‘Engage’ Promote member awareness of ACT-IAC website as resource for content and member business value 2

3. Advancing Government through Collaboration, Education and Action IMAP Governance Structure 3 IAC Executive Committee Membership Chair Brian Bonacci Membership Chair Brian Bonacci IMAP Chair Malcolm Harden IMAP Chair Malcolm Harden Governance Team Bonacci Cummings Harden Vice Chair for SB, Fran Vogel Dan Ellis, P ‘09: Vice Chair, Head Coach Kendall Holbrook, V’11 Coach & Advocate Mari Spyker, V’11 Coach & Advocate 1 Coach/Advocate TBD April Davis, ACT-IAC Marty Cummings, EC

4. Advancing Government through Collaboration, Education and Action IMAP Overview Member Company POC 4 IMAP Member Advocate Premise Premise: IAC Member Companies sometimes decline to renew because they cannot or do not find the best-fit ACT-IAC offerings that would give them the most value. Understand Goals Suggest Content Suggest Content Member Company Employees Provide Feedback ACT-IAC Services Access Provide Feedback IAC Ambassadors SIG & Committee Chairs Coordinate Re: Member Mgmt. Provide Program Feedback Consider Content Changes

5. Advancing Government through Collaboration, Education and Action IMAP Structure 5 League: Member companies grouped by longevity Head Coach (x1): Assures the coaches in each league are running the plays that provide members maximum value from ACT-IAC Coaches (x4): Manage member advocates, adjusting “teams” as necessary to accommodate Advocate strength/workload IMAP Member Advocates: Manage a “team” of member companies by directing the towards valuable ACT-IAC Content Team: Portfolio of up to 5 companies managed by a Member Advocate

6. Advancing Government through Collaboration, Education and Action IMAP Overview & Phases 6 Exec Comm. Membership Chair B. Bonacci Membership Chair B. Bonacci IMAP Chair M. Harden IMAP Chair M. Harden Fran Vogel, Vice Chair for SB Dan Ellis, P’09: Vice Chair, Head Coach Team 1 - Advocate 1 - 4-6 Member Companies - (#) SBs - (#) Brand New Team 1 - Advocate 1 - 4-6 Member Companies - (#) SBs - (#) Brand New Coach #1 (Dan during Pilot) Coach #2 Coach #3 Coach #4 Team 2 - Advocate 2 - 4-6 Mem Comp - (#) SBs - (#) New Team 2 - Advocate 2 - 4-6 Mem Comp - (#) SBs - (#) New Team 5 - Advocate 5 - 4-6 Mem Comp - (#) SBs - (#) New Team 5 - Advocate 5 - 4-6 Mem Comp - (#) SBs - (#) New … SB Advocate #1 (Fran during Pilot) Collaborate Across Coaches to Serve SB “slice” T1 T2 T5 … SB T1 T2 T5 … SB T1 T2 T5 … “Double-A” League “Triple-A” League Major League All Stars >5 years & >$1B Govt New Member to 2-yrs 2-5yrs 5-and-up Small Business Advocate #2 Small Business Advocate #3 Marty Cummings, EC 1 Coach has: 5 Advocates 30 Member companies (max)

7. Advancing Government through Collaboration, Education and Action IAC Member Advocate Program (IMAP) Next Steps –IMAP Playbook (Draft by 12/29, revise during Pilot) Develop IMAP Draft Playbook for Phase 1 Advocates Outline, Operations Plan for full IMAP program –Member Selection (by January 1, 2015) December – Validate member company participation for Pilot December – Orient member companies for Pilot –Launch IMAP for New Members (January 2015) April 2015 – Collect formal feedback from Member Advocates May 2015 – Collect formal feedback from Pilot member companies –Plan for Next Phases (Spring 2015) May 2015 – Identify changes to IMAP based on feedback May & June 2015 – Develop plans / plays for IMAP Phase 2 deployment 7