1. Place

2. What does Place mean in the 4 P’s? Where buyers look for your product or service.

3. If they look in a store what kind of store? a specialist boutique a supermarket both online direct, via a catalogue

4. Why don’t we just trade products? Why do we need $?

5. Do you need distribution channels? Distribution Channels are “middle men” that get the product from Producers to Customers

6. Example…

7. Video Clips… Marketing Mix: Place http://youtu.be/E40OKNqVHic What is Logistics http://youtu.be/Vu3o2-3uSKE

8. Why do we need distribution channels? Differences in Quality Differences in Assortment Differences in Location Differences in Timing

9. What does your Company need? Sales force? Attend trade fairs? Online submissions? Samples to catalogue companies?

10. Possible solutions… Look at what your competitors do… How can you learn from that? Where they are located What is making the largest sales How can you differentiate? What will make your company different Giving your company a competitive advantage