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Published byAldous Shepherd Modified over 8 years ago
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How to use social media to make your business buzz David Kligman, AAA Steve Crescenzo, Ragan Communications Sept. 5, 2006
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About me David Kligman Strategic publications manager (electronic and print media) Five years with AAA Background Associated Press writer/editor (7 years) Delta Dental corporate communications (2 years)
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About my company AAA (California State Automobile Association) 7,000 employees in Northern California, Nevada, Utah, Colorado, Arizona, Southern California (Irvine) 100+ locations Roadside service, insurance, travel
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What is social media at AAA? Online tools used to share opinions, insights, experiences and perspectives “Join the Discussion Now” Discussion thread Feedback string Virtual discussion Instant dialogue tool
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How it works – briefly Tool part of daily intranet articles Employees click “Join the Discussion Now” link Simple login (user ID, last four SSN digits) End of each article includes a box to add opinions or questions Click submit – comments post instantly
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