1. IVAN PAVLOV 1849 – 1936 * DOGS IVAN PAVLOV STUMBLED UPON A THEORY
DURING HIS STUDIES OF THE DIGESTIVE SYSTEMS OF
DOGS IVAN PAVLOV STUMBLED UPON A THEORY
THAT WOULD BECOME KNOWN AS CLASSICAL
CONDITIONING
PAVLOV’S EXPERIMENTS SHOWED THAT BEHAVIOR
CAN BE CONTROLLED
HIS EXPERIMENTS ON DOGS LED OTHERS SUCH AS
JOHN WATSON TO USE CLASSICAL CONDITIONING
ON HUMANS

2. IMPORTANT TERMS
Learning – change that an organism undergoes as a result of experience in the environment seen in our behavior.
Conditioning - procedure by which associations and responses to specific stimuli are learned

3. IMPORTANT TERMS Stimulus – event that impacts an organism
Response – reaction of an organism to a stimulus
Reflex – unlearned automatic involuntary response to a stimulus

4. IMPORTANT TERMS Unconditioned stimulus – naturally causes a response
Unconditioned response – the natural response to an unconditioned stimulus
Conditioned stimulus – the neutral stimulus that can be capable of causing a response that it is unconnected to through repeated association
Conditioned response – the response caused by a conditioned stimulus

5. UNCONDITIONED STIMULUS
UNCONDITIONED RESPONSE

6. NEUTRAL STIMULUS
NO RESPONSE

7. NEUTRAL STIMULUS +
UNCONDITIONED RESPONSE
UNCONDITIONED STIMULUS

8. CONDITIONED STIMULUS
CONDITIONED RESPONSE

9. Classical Conditioning – a neutral stimulus (unconnected to a response) when repeatedly connected to a stimulus that does naturally cause a response, will then cause that same response.

10. VARIABLES OF CLASSICAL CONDITIONING
STRENGTH – A WEAK STIMULUS WILL NOT HAVE DESIRED IMPACT ON RESPONSE
TIMING – UNCONDITIONED STIMULUS MUST BE PAIRED CLOSE ENOUGH WITH THE NEUTRAL
STIMULUS
FREQUENCY – PAIRINGS MUST BE DONE CONTINUALLY FOR THE ASSOCIATION BETWEEN AN UNCONDITIONED STIMULUS AND A NEUTRAL STIMULUS TO REMAIN

11. JOHN B. WATSON ARGUED FOR NURTURE IN THE NATURE vs. NURTURE DEBATE
- KNOWN AS THE “FATHER OF BEHAVIORISM”
ARGUED FOR NURTURE IN THE NATURE vs.
NURTURE DEBATE
BELIEVED THAT CONDITIONING EXPERIMENTATION
COULD BE USED ON HUMANS
FAMOUS/INFAMOUS EXPERIMENT WITH “LITTLE
ALBERT”

12. PRACTICAL USE OF CONDITIONING: BEHAVIOR THERAPY

13. DESENSITIZATION THERAPY
GRADUALLY REDUCING THE BOND BETWEEN THE STIMULUS AND THE RESPONSE BY INTRODUCING THE STIMULUS IN A NON-THREATENING WAY
FEAR = FLYING
UNCONDITIONED STIMULUS = STORIES OF PLANE CRASHES 
UNCONDITIONED RESPONSE = FEAR OF FLYING
CONDITIONED STIMULUS = NUMEROUS SMOOTH FLIGHTS 
CONDITIONED RESPONSE = NO FEAR OF FLYING

14. COUNTER CONDITIONING THERAPY
REPLACING THE CURRENT
CONDITIONED STIMULUS  CONDITIONED RESPONSE
WITH A NEW AND PLEASANT CONDITIONED STIMULUS CAUSING A NEW PLEASANT CONDITIONED RESPONSE
CONDITIONED STIMULUS = FLYING ON A PLANE
CONDITIONED RESPONSE = FEAR OF CRASHING
NEW CONDITIONED STIMULUS = MOVIES AND TV SHOWS ON PLANE AND FREE ICE CREAM
NEW CONDITIONED RESPONSE = I LOVE FLYING

15. AVERSION THERAPY
INTRODUCING AN UNPLEASANT RESPONSE TO A CURRENT PLEASANT RESPONSE IN ORDER TO STOP AN ORIGINAL NEGATIVE STIMULUS
SMOKING (UNCONDITIONED STIMULUS)  PLEASURE (UNCONDITIONED RESPONSE)
SMOKING + IPECAC (INDUCES VOMITING)  THROWING UP (UNCONDITIONED RESPONSE)
SMOKING (CONDITIONED STIMULUS) 
FEELING SICK (CONDITIONED RESPONSE)