1. 1 The Interview International Pop Polls

2. Methodology 2 In these pop poll graphs, awareness and popularity are indexed against the average scores for each territory. Stars’ awareness and popularity are mapped out so that they land in one of four quadrants based on whether they have high or low awareness and popularity relative to the norm for that territory. The Interview

3. Methodology 3 The ideal marketing scenario for a territory is for a star to land in the top right quadrant, “Superstar”, which would indicate that the star has both high awareness and high popularity. The Brad Pitts and Will Smiths of the world occupy that very top right corner. Conversely, if a star lands in the bottom left quadrant, “Underperformer” (low awareness, low popularity), it would indicate that the star is challenged from a marketing perspective. Note that not all stars’ graphs are presented at the same scale (see awareness and popularity index scores along the axes for reference). Popularity score = “one of my favorites” + “very good” The Interview

4. Seth Rogen 4 NICHE APPEAL: Low awareness, High popularity UNPOPULAR: High awareness, Low popularity SUPERSTAR: High awareness, High popularity The Interview UNDERPERFORMER: Low awareness, low popularity

5. Seth Rogen 5 Seth Rogen’s awareness levels are noticeably highest in English-speaking territories AU and the UK. Since the last polling, Rogen’s presence has seen some growth in DE. However in other territories, awareness remains moderate or muted. Rogen is most favored in the UK and AU, skewing younger moviegoers. His popularity in DE has also risen some since the last polling - driven primarily males. Seth Rogen’s awareness levels are noticeably highest in English-speaking territories AU and the UK. Since the last polling, Rogen’s presence has seen some growth in DE. However in other territories, awareness remains moderate or muted. Rogen is most favored in the UK and AU, skewing younger moviegoers. His popularity in DE has also risen some since the last polling - driven primarily males. The Interview *Pop Polls conducted post-Neighbors release

6. James Franco 6 NICHE APPEAL: Low awareness, High popularity UNDERPERFORMER: Low awareness, low popularity UNPOPULAR: High awareness, Low popularity SUPERSTAR: High awareness, High popularity The Interview

7. James Franco 7 While he’s not quite as well-recognized as Rogen in the UK and Australia, James Franco still earns good awareness there – and tends to be better recognized than Rogen in other territories (particularly LatAm territories Brazil and Mexico). Franco is well favored in MX, FR and DE – particularly by younger moviegoers. And has decent popularity scores in the UK, AU, BR, and ES. While he’s not quite as well-recognized as Rogen in the UK and Australia, James Franco still earns good awareness there – and tends to be better recognized than Rogen in other territories (particularly LatAm territories Brazil and Mexico). Franco is well favored in MX, FR and DE – particularly by younger moviegoers. And has decent popularity scores in the UK, AU, BR, and ES. The Interview

8. Neighbors’ Release Dates CountryRelease DateCountryRelease Date Australia5/8/14Russia5/29/14 Brazil6/19/14South Korea7/3/14 France8/6/14Spain5/9/14 Germany5/8/14United Kingdom5/9/14 Mexico7/3/14 8 Pop polls run post Neighbors release to off-set potential in-market inflation.