2. The Nature of Business McGraw-Hill  The McGraw-Hill Companies, Inc., 2001

3. Definition of Business Business  any organization that strives for profits by providing goods and services that meet customer needs. Successful business  any business that excels over a long period of time.

4. Model of the Path Toward a Successful Business Vision and Mission Providing Excellence in Goods and Services Evaluating Results and Making Changes Indicators of Business Success (Desired Performance) Assessing the Environment and Its Impact

5. Providing Excellence in Goods and Services Evaluating Results and Making Changes Model of the Path Toward a Successful Business Assessing the Environment and Its Impact Indicators of Business Success (Desired Performance) Achieving financial performance Meeting customer needs Building quality products and services Encouraging innovation and creativity Gaining employee commitment Vision and Mission

6. Providing Excellence in Goods and Services Evaluating Results and Making Changes Model of the Path Toward a Successful Business Assessing the Environment and Its Impact Indicators of Business Success Diversity trends and issues Economic forces Global influences Financial markets and processes Legal and regulatory forces Industry structure Vision and Mission

7. Evaluating Results and Making Changes Model of the Path Toward a Successful Business Indicators of Business Success (Desired Performance) Thinking strategically Providing value through quality products and services Enhancing value through communicating with customers Acquiring and using resources Integrating activities and encouraging commitment Using technology in a competitive environment Providing Excellence in Goods and Services Assessing the Environment and Its Impact Vision and Mission

8. Model of the Path Toward a Successful Business Indicators of Business Success Measuring performance Promoting change and renewal Assessing the Environment and Its Impact Evaluating Results and Making Changes Making Decisions and Taking Actions Vision and Mission