1. Session G Using Message Maps

2. Session G Objectives Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps

3. How Can You Use Message Maps? Fact Sheets [see handout] –Title: stakeholder concern –¶ 1: Introduction = 3 key messages –¶ 2: Key message 1 + supporting facts –¶ 3: Key message 2 + supporting facts –¶ 4: Key message 3 + supporting facts –¶ 5 Conclusion = repeat 3 key messages –Include visual aids Fact Sheets [see handout] –Title: stakeholder concern –¶ 1: Introduction = 3 key messages –¶ 2: Key message 1 + supporting facts –¶ 3: Key message 2 + supporting facts –¶ 4: Key message 3 + supporting facts –¶ 5 Conclusion = repeat 3 key messages –Include visual aids

4. Using Messages: Overarching Message One message map –“What should people know about this topic?” –You want out regardless of questions asked –Your opening statement at a presentation Be sure it gets delivered –Bridge to it if necessary “A port in a storm” One message map –“What should people know about this topic?” –You want out regardless of questions asked –Your opening statement at a presentation Be sure it gets delivered –Bridge to it if necessary “A port in a storm”

5. Using Messages – Interviews 1 TV news, newspaper article –Give 3 key messages in response to question –Supporting facts  In follow-up  By bridging –Provide/bridge to overarching message TV news, newspaper article –Give 3 key messages in response to question –Supporting facts  In follow-up  By bridging –Provide/bridge to overarching message

6. Using Messages – Interviews 2 TV talk show, newspaper feature article –3 key messages –Key message 1 with supporting facts –Key message 2 with supporting facts –Key message 3 with supporting facts –Conclude with 3 key messages Use “signposting” TV talk show, newspaper feature article –3 key messages –Key message 1 with supporting facts –Key message 2 with supporting facts –Key message 3 with supporting facts –Conclude with 3 key messages Use “signposting”

7. Using Messages – Interviews 3 Press conferences –3 key messages –Supporting facts for first key message –Conclude with 3 key messages * WHO examples? [discuss] Press conferences –3 key messages –Supporting facts for first key message –Conclude with 3 key messages * WHO examples? [discuss]

8. Using Messages – Exhibits Title panel: Stakeholder concern 3 panels –Each with 1 key message and its 3 supporting facts Handouts on table below panels Title panel: Stakeholder concern 3 panels –Each with 1 key message and its 3 supporting facts Handouts on table below panels

9. Oral Presentations (Town Hall Meetings) Maximum 3 speakers Maximum 20 minutes total Maximum 3 key messages –With supporting data Maximum 3 speakers Maximum 20 minutes total Maximum 3 key messages –With supporting data

10. *special thank you to Dick Tardif, Ph.D. of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.