1. Building Block session: Participatory Social Media

2. What is the unique value proposition of this building block / Why do we need this for our CRPs? Social media proven to generate website traffic, increase downloads Establishes, reinforces networks (internal and external) Effective, efficient channel of communication Helps us to document and share knowledge Engages stakeholders in dialogue, allows feedback Building block:

3. Who is already doing some work around this, how, with what success? *See social media survey In general, centers using wide range of social media tools (impact/outreach not assessed) CCAFS blog: constant stream of material contributed from staff/scientists CPWF Twitter  WLE Twitter transition CIAT uses photos to tell stories (Flickr) Successful centers are integrating multiple social media tools for impact/outreach Building block:

4. What are principles/critical success factors/interventions/actions needed to take advantage of this BB? (In ranked order) 1.Staff (capacity, resources/skills, responsibilities) 2.Process (strategy, buy-in, tagging, integration) 3.Content (blog voice, quality, reputation) 4.Participation (conservation, dialogue) 5.Coordination (integration, flow, relationships) 6.Bridging (linking traditional and social media) 7.Rights (creative commons, attribution, ownership) 8.Access to social media tools (bandwith) 9.Culture (national organizations, language) Building block:

5. What were main discussion points? Optional Building block:

6. What gaps remain and what will be done about it? Optional Building block: