2. A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns Fits in Authority

3. A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns What you want to achieve, rather than avoid Fits in Authority

4. A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns What you want to achieve, rather than avoid How will you know that the written material has achieved your aim? Fits in Authority

5. A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns What you want to achieve, rather than avoid How will you know that the written material has achieved your aim? Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have Fits in Authority

6. A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns What you want to achieve, rather than avoid How will you know that the written material has achieved your aim? Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have Fits in Authority A check to make sure you are writing from within your authority and area of expertise

7. + M = ? A

8. Aim what is the purpose of this document? Audience the person or people who read the document Planning Motivational factor what will motivate the reader to do what you propose? Message a clear message of one or two sentences that satisfies or triggers the motivational factor Method what type of document is required for this message, reader and purpose?

9. Basic concise structure essage xample ecause

10. The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy day of presentations. To this end, we are considering a venue in the vicinity of Bondi Beach.

11. We are considering a venue close to Bondi Beach for the 2008 Senior Executive Conference. This is because after a long day of presentations, the location will allow executives easy access to a range of activities; for example, swimming, walking, bars and restaurants. The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy day of presentations. To this end, we are considering a venue in the vicinity of Bondi Beach.

12. Multi-purpose document 1.Subject 2.Relevance 3.Background 4.Message 5.Reasons 6.Summary 7.Action

13. Be a business writer succinct

14. Be a business writer succinct consistent

15. Be a business writer succinct consistent cautious