1. 10 PRINCIPLES IN COMMUNICATION THEORY
From
Em Griffin, 7h ed.

2. 1. MOTIVATION
Communication is motivated by our basic social need for affiliation, achievement, and control, and our strong desire to reduce our uncertainty and anxiety.
Social exchange theory; social penetraton;spiral of silence;constructivism; groupthink;critical theory of org; uncertainty reduction;agenda-setting;cognitive dissonance;

3. 2. IDENTITY
Communication affects and is affected by our sense of identity, which is strongly shaped within the context of our culture.
Symbolic interactionism;cognitive dissonance;face negotiaton theory;

4. 3. CREDIBILITY
Our verbal and nonverbal messages are validated or discounted by others’ perception of our competence and character.
Rhetoric of Aristotle;dramatism; SIP theory;expectancy violations;social judgment theory;ELM;

5. 4. EXPECTATION
What we expect to hear and see will affect our perception, interpretation, and response during an interaction.
Expectancy violations theory;social exchange theory; uncertainty reduction theory; SIP; cultivation theory;spiral of silence;

6. 5. AUDIENCE ADAPTATION
By mindfully creating a person-centered message specific to the situation, we increase the possibility of achieving our communication goals.
Constructivism; social judgment theory;ELM; expectancy violations;face negotiation;

7. 6. SOCIAL CONSTRUCTION
Persons-in-conversation co-construct their own social realities and are simultaneously shaped by the worlds they create.
Coordinated management of meaning;critical theory of communication in org; symbolic interactionism;

8. 7. SHARED MEANING
Our communication is successful to the extent that we share a common interpretation of the signs we use.
Cultural approach to orgs;speech codes; symbolic interactionism;CMM;critical theory of communicaton in orgs;semiotics;

9. 8. NARRATIVE
We respond favorably to stories and dramatic imagery with which we can identify.
Narrative paradigm; CMM; cultivation theory;symbolic convergence theory;cultural approach to orgs; genderlect styles;

10. 9. CONFLICT
Unjust communication stifles needed conflict; healthy communication can make conflict productive.
Critical theory of communication in orgs; cultural studies; interactional view; CMM; relational dialectics;

11. 10. DIALOGUE
Dialogue is transparent (open) conversation that often creates unanticipated relational outcomes due to parties’ profound respect for disparate voices.
Relational dialectics; CMM; phenomenological;social penetration; genderlect; discourse ethics;critical theory of com in orgs;